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According to a report released by market researcher, Nielsen, 40 million US mobile subscribers (15.6 percent) actively use the mobile Internet, making the US a leader in mobile Internet adoption. In 16 countries tracked, the US leads in penetration, followed by the UK (12.9 percent) and Italy (11.9 percent). More consumers are expected to catch on with increased positive mobile Internet user experiences, anchored by increasing device capability, speed and content optimization.

The report also points out that the mobile Internet audience is not, as often expected, overly concentrated in high-income households. While 24 percent of all mobile Internet users have household incomes of $100,000 or more, approximately the same portion of mobile Internet users have a household income of under $50,000 (26 percent).

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