As North America approaches one of its busiest travel weekends, several new .mobi sites are providing travelers with the information they need while on the road.
Mobile Web sites that use a .mobi Internet address are guaranteed to work on practically all mobile phones, no matter who the mobile operator is. Because of this, several innovative travel services are using a .mobi address to lead the charge in building the mobile travel industry:
"ZAGAT Survey has always taken a 'platform agnostic' approach to helping consumers make smart decisions on where to eat, drink, stay or play. We make our content available to them however and wherever they need it," said Nina Zagat, Co-Founder and Co-Chair of ZAGAT Survey. "ZAGAT.mobi is the latest way we are achieving this goal."
The Marriot.mobi, Hilton.mobi and Amtrak.mobi sites were developed by New York-based Usablenet (www.usablenet.com). Jason Taylor, Usablenet's VP of Mobile Products, said, "These three companies use Usablenet mobile, an intelligent proxy that outputs to the .mobi standards, which lead the industry for good mobile site design. In addition, the .mobi address — as in Marriott.mobi — is a sign for users to know that a site will work on their mobile phones."
Neil Edwards, CEO of dotMobi, said, "Mobile sites are a perfect fit for the travel industry to reach people while they're on the road. It's also an excellent match for travelers who are dependent on their mobile device to give them the information they need when they need it. And unlike a site.com/mobile or m.site.com name, the standards behind the .mobi domain guarantee that a site will work on a mobile phone."
Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)
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