Home / Industry

NeuStar Goes to Bat for Louisville Slugger Online

NeuStar, Inc., a leading provider of essential communications services to the global communications and Internet industry, announced today that Hillerich and Bradsby, maker of the famous Louisville Slugger™ baseball bat, has selected its Ultra Services Managed DNS service to protect their e-commerce business and allow for the efficient management of their network. With no investment in additional hardware or software, Hillerich and Bradsby is now able to support the web presence of this historic sporting brand with the most advanced DNS infrastructure available.

"From the beginning of our search for a better DNS solution, the responsiveness of NeuStar to our needs really made our decision a simple one," said Marty Archer, president of Louisville Slugger. "Late last year we lost sales to online downtime, and we don't want that happening again. With NeuStar's Ultra Services DNS, we get the best protection, support, and performance available today as we expand our operations online — you could say it's a brand new season."

Hillerich and Bradsby celebrated its 120th year anniversary in 2004, and the company has produced baseball bats since the late 1800's. In 1905, the Louisville Slugger became the first known retail product to be marketed by a professional athlete's endorsement when a version autographed by Honus Wagner was introduced. Today, like so many other enterprises, the company is looking to the Internet to enhance its sales and marketing efforts.

NeuStar recently announced the deployment of DNS Shield™, a revolutionary extension of the Ultra Services DNS infrastructure. By deploying NeuStar's authoritative DNS servers within the heart of the network of participating ISP partners, such as AOL and EarthLink, the DNS Shield creates a hardened, secure, and robust Internet infrastructure, providing one of the most advanced protection services available against Distributed Denial of Service (DDoS) and pharming attacks.

"We are excited to have a brand with the tradition and history of the Louisville Slugger leveraging the advanced capabilities of NeuStar's Ultra Services to secure their sites from network threats and scalability issues," said Ben Petro, NeuStar Senior Vice President of Ultra Services. "Increasingly, the world's strongest brands and online businesses are realizing the critical importance that DNS plays in protecting online revenue streams and rely on NeuStar to deliver comprehensive managed solutions.

About Neustar


Neustar,Inc. (NYSE:NSR) is the first real-time provider of cloud-based information services and data analytics, enabling marketing and IT security professionals to promote and protect their businesses. Learn More

Related topics: DDoS, DNS

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Explore Topics

Industry Updates – Sponsored Posts

Is Your TLD Threat Mitigation Strategy up to Scratch?

Domain Management Handbook from MarkMonitor

Resilient Cybersecurity: Dealing with On-Premise, Cloud-Based and Hybrid Security Complexities

What Holds Firms Back from Choosing Cloud-Based External DNS?

Verisign Releases Q4 2015 DDoS Trends - DDoS Attack Activity Increasing by 85% Year Over Year

Neustar Data Identifies Most Popular Times of Year for DDoS Attacks in 2015

The Framework for Resilient Cybersecurity (Webinar)

Computerworld Names Afilias' Ram Mohan a Premier 100 Technology Leader

Verisign Mitigates More Attack Activity in Q3 2015 Than Any Other Quarter During Last Two Years

Protect Your Privacy - Opt Out of Public DNS Data Collection

Measuring DNS Performance for the User Experience

Introducing Verisign Public DNS: A Free Recursive DNS Service That Respects Your Privacy

Faster DDoS Mitigation - Introducing Verisign OpenHybrid Customer Activated Mitigation

Internet Grows to 296 Million Domain Names in Q2 2015

Verisign's Q2'15 DDoS Trends: DDoS for Bitcoin Increasingly Targets Financial Industry

Protect Your Network From BYOD Malware Threats With The Verisign DNS Firewall

Introducing the Verisign DNS Firewall

Verisign Named to the Online Trust Alliance's 2015 Honor Roll

3 Key Steps for SMBs to Protect Their Website and Critical Internet Services

Key Considerations for Selecting a Managed DNS Provider

Sponsored Topics

Afilias - Mobile & Web Services


Sponsored by
Afilias - Mobile & Web Services


Sponsored by


Sponsored by

DNS Security

Sponsored by