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Studies Indicate 29% of Internet Users Buying Goods from Spam Emails

29 percent of Internet users have purchased goods from spam emails, according to new research by Internet security company Marshal. The most commonly purchased items include sexual enhancement pills, software, adult material and luxury items such as watches, jewellery and clothing.

Marshal's research, which asked 'What purchases have you made from spam,' attracted 622 responses with 29.1 percent indicating that they had made purchases. The poll showed the proportion of spam purchases had risen when compared to a similar Forrester Research poll from 2004, which surveyed 6,000 active Web users and reported 20 percent had made purchases from spam.

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Related topics: Email, Spam

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Comments

29%? Larry Seltzer  –  Aug 20, 2008 11:18 AM PDT

I have a very hard time believing these numbers. From the linked article on Marshall's web site:

Marshal’s research results are derived from a web-based survey hosted on the Marshal website during June and July 2008.

They got a representative sample on their own web site?

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