According to a letter released recently by the U.S. House Energy and Commerce Committee, several Internet and broadband companies have admitted to using targeted-advertising technology without explicitly informing customers. Ellen Nakashima of the Washington Post reports: "Google, in its letter to committee Chairman John Dingell, Markey, Stearns and Rep. Joe L. Barton, stressed that it did not engage in potentially the most invasive of technologies—deep-packet inspection, which companies such as NebuAd have tested with some broadband providers. But Google did note that it had begun to use across its network the 'DoubleClick ad-serving cookie,' a computer code that allows the tracking of Web surfing."
Read full story: The Washington Post
See related topics: Access Providers, Broadband, Privacy
To post comments, please login or create an account.