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Internet, Broadband Companies Admit to Tracking User Behavior Without Explicit Consent

According to a letter released recently by the U.S. House Energy and Commerce Committee, several Internet and broadband companies have admitted to using targeted-advertising technology without explicitly informing customers. Ellen Nakashima of the Washington Post reports: "Google, in its letter to committee Chairman John Dingell, Markey, Stearns and Rep. Joe L. Barton, stressed that it did not engage in potentially the most invasive of technologies — deep-packet inspection, which companies such as NebuAd have tested with some broadband providers. But Google did note that it had begun to use across its network the 'DoubleClick ad-serving cookie,' a computer code that allows the tracking of Web surfing."

Read full story: The Washington Post

Related topics: Access Providers, Broadband, Privacy, Telecom

 
   
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