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The dotMobi Advisory Group (MAG) today announced that 10 leading mobile and Internet companies have recently joined the group. MAG - a dotMobi-accredited, independent not-for-profit industry forum - welcomed Go Daddy (USA), Sony (Japan), Carlson Marketing (USA), Instant Access Technologies (UK), Bango (UK), Telecom Italia (Italy), Firstserver (Japan), ooober (Canada), Nubiq (Ireland) and Millennial Media (USA) as group participants. These 10 companies have joined the MAG to advance the development of .mobi domain-based policies, products and commercialisation efforts.

"Go Daddy is committed to delivering best-of-breed domain products and services to our customers," said Tim Ruiz, Vice President for Corporate Development & Policy, Go Daddy. "And that's why we offer dotMobi domain names and services. As a new member to the dotMobi Advisory Group, we are excited about the opportunity to help formulate policies that will ensure dotMobi products and best practices continue to serve the interests of mobile users worldwide."

To serve the interests of the global dotMobi community and mobile Internet consumers through the .mobi domain, the MAG has launched task forces for mobile browsing, mobile email, mobile commerce and mobile advertising. The key mission for MAG Task Forces is to provide members the opportunity to recommend policies, product road maps and commercialisation business models that help advance market development opportunities for .mobi domain-based mobile Internet services.

"As the company behind the .mobi domain, we are pleased to see the dotMobi Advisory Group grow to reflect the worldwide interest in the domain and the quality content being developed behind the 450,000 .mobi domains registered so far," said Neil Edwards, CEO of dotMobi.

Michael J. O'Farrell, Chair and Interim Executive Director of the dotMobi Advisory Group, added, "We welcome our new global members. The mobile Internet economy has been predicted to be one of the largest growth opportunities globally for network operators, content developers and service providers. To date, the forecasted uptake of the mobile web has been limited by poor consumer experiences, erratic content & delivery costs, and no common way to identify what web sites really work best on a mobile phone. With .mobi domains it becomes easy for consumers to find made-for-mobile web sites and for service providers to deliver mobile Internet content cost effectively."

MAG members and executive will host meetings on Tuesday, March 27, 2007, at two events: CTIA Wireless 2007 in Orlando, Florida (http://www.ctiawireless.com) and the ICANN 28th International Public Meeting in Lisbon, Portugal (http://www.icann-lisboa.pt). dotMobi Advisory Group Workshops will provide mobile, IT and media companies with insights into revenue-generating opportunities enabled by .mobi domains. For more information, see http://advisorygroup.mobi.

All media representatives and industry analysts are invited to attend MAG events
To schedule an interview with a dotMobi Advisory Group Steering Committee member or any of our meeting speakers, please contact Wendy Holloway, Association Manager, dotMobi Advisory Group at wendy.holloway@advisorygroup.mobi.

About the dotMobi Advisory Group - The dotMobi Advisory Group (MAG) is a dotMobi accredited independent not-for-profit industry forum with the goal of ensuring that the dotMobi Top Level Domain (.mobi) is operated in the best interests of the global dotMobi community and the Internet at large. The MAG is a global forum exploring the dotMobi technical style guides and best practices, domain policies and commercialisation initiatives, providing policy advice to dotMobi through the Policy Advisory Board (PAB). The MAG enables its members to keep in touch with market trends and understand, assess and prioritise the needs of the mobile Internet community. It acts as a vehicle for mobile industry stakeholders to network and voice their opinions and ideas for the betterment of the mobile experience. For more information and to join the MAG, go to http://advisorygroup.mobi

For more information contact:
Wendy Holloway
Association Manager
dotMobi Advisory Group
3rd Floor, 11 Exchange Place, IFSC
Dublin, Ireland

Phone: + 353 1 854 1141
Fax: + 353 1 791 8569
Email: wendy.holloway@advisorygroup.mobi

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: DNS, Domain Names, Registry Services, ICANN, Mobile, Top-Level Domains