Google on Friday was sued for fraud, business code violations, and unjust enrichment, claims arising from the company's alleged sale of low-quality ads, reports Thomas Claburn, of InformationWeek. The class-action lawsuit was filed in U.S. District Court in San Jose, Calif., by lawyers from San Francisco-based Schubert Jonckheer Kolbe & Kralowec. The plaintiff is attorney Hal K. Levitte, who advertised his legal services though a Google AdWords pay-per-click campaign last year.
Should the lawsuit move forward as a national class action and succeed in claiming that all Google's AdWords advertisers have spent a similar percentage of their ad budgets on low-quality ads, Google could be liable for a significant sum.
Read full story: InformationWeek
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If GOOG withdraws adwords / google ads from ppc on parked domains, there are very few large enough ads players left. Lovely.