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dotMobi Builds World's Finest Directory of Mobile Content

dotMobi, the company behind the first and only Internet address designed specifically for mobile phones, today announced plans to launch a range of white label directory, research and database licensing services based around the company's global directory of mobile Internet content. These services will be publicly available during the second half of 2007 with the first set of services ready for preview during the first half of 2007.

The dotMobi database is a catalogue of all mobile content available on the Internet today and is quality-rated by location, category, relevance and suitability to download content easily on a mobile phone. The database will contain all mobile content in existence, including .mobi sites, country specific sites, .com sites, WAP sites and other mobile-optimised content. It enables fast and accurate categorisation of mobile-relevant content and will be the most accurate and in-depth database covering mobile content in the world.

dotMobi will offer a range of white label licensing services with various levels of access to its database. The white label search directory will allow for operators, search companies, and other application companies, to private-label consumer access through their service to dotMobi data.

The research service will allow information professionals, research departments and companies to monitor detailed trends of what is happening with the internet month by month on the mobile. The data licensing service allows for any application provider or company to rent the dotMobi data for inclusion into their applications which could, for example, include location-based services.

"We have already started delivering on access to the database at the 3GSM World Congress in Barcelona with our dotMobi Research Note on GSM Association members, which shows one of the first-ever reports on how 'mobile-ready' the operator community may or may not be. Data-services related to mobile content is naturally the next step for dotMobi after launching the mobile content standards and developer tools," said Neil Edwards, CEO of dotMobi. "We are also happy to see that operators like Orascom have real interest in using the dotMobi data services for mobile content."

""We are very excited about the imminent consumer launch of onkosh.mobi, the mobile version of Orascom's new Arabic-language search portal, onkosh.com," said Khaled Bichara, Orascom Telecom Holding Board Member & Chief Fixed and Portal Officer, Wind Telecomunicazioni SpA. ''We will be greatly enhancing this in the coming months on an ongoing basis with data from the dotMobi mobile content database, to give our Arabic users the full mobile web experience. Onkosh is built from the ground up with the Arabic user in mind, utilising advanced NLP (Natural Language Processing) to improve search results."

Orascom Telecom Holding, a dotMobi investor, is one of the first companies to work with dotMobi on the cross-integration of mobile data with the development of onkosh.mobi, a mobile version of its Arabic-language search engine, www.onkosh.com. The two companies will work together to deliver sophisticated mobile search functionality for consumers and users of onkosh.mobi.

dotMobi's white label search services will be available in the second half of 2007 and interested organisations are invited to contact dotMobi to discuss these from today.

Companies requiring further information about dotMobi's database, search and directory services, should call +353 1854 1100.

About dotMobi

dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

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