Home / Industry

dotMobi Launches General Availability of .Mobi Domains

Starting today, the general public is invited to register .mobi domain names. The first and only top level domain dedicated to delivering Internet content to mobile devices, .mobi sites make using the Internet on a mobile phone faster, less expensive and more reliable by offering tailored content for mobile devices. General Registration begins with Landrush on September 26, followed by Standard General Registration on October 11.

"The general availability of .mobi domains represents another step forward in making the mobile internet a reality for millions of consumers around the world," said Andrew McLelland, director of projects and marketing at Interactive Media in Retail Group (IMRG), the industry body for e-tailing, representing all electronic channels in the marketplace.

Consumers have agreed that the traditional Internet experience on a mobile phone has presented a myriad of challenges with slow Web site downloads and difficult navigation. Now everyone has the chance to revolutionise and optimise the mobile Internet experience by registering their .mobi domain names and creative .mobi sites.

"We think the .mobi designation has the potential to help consumers find the content they are looking for on their mobile devices," said Roger Neal, BusinessWeek Online senior vice president and general manager.

dotMobi has established best practices, style sheets, standards and tools to make sure the dotMobi experience is consistent and easy to use, for both consumers and site designers. To make creating Web sites for mobile Internet functional and reliable, the dotMobi Switch On!™ Guide for Web Development contains rules and best practices based on open standards. The dotMobi Switch On! Guide ensures that Web sites can be viewed and navigated by any mobile phone.

"In the past, using the Internet on a mobile device presented huge obstacles for the consumer," said Neil Edwards, CEO of dotMobi. "We're creating a link between mobile operators, Internet content providers and the millions of mobile users seeking a consistent, reliable and enjoyable Internet experience."

A .mobi site offers a predictably higher quality experience on any mobile device than currently exists, by simplifying the pages that are downloaded, as well as speeding the delivery of mobile services. According to the GSM Association, more people in the world have access to an Internet ready mobile device than a PC with Internet access, and by 2008, researchers expect 1.3 billion people to be connected to the Internet through mobile devices. Increasingly more important, global recognition of mobile enhanced content can promote use of mobile content and services, providing a framework that will help streamline the deployment of new Internet sites and services.

The list of ICANN (Internet Corporation for Assigned Names and Numbers) accredited registrars for dotMobi domain names can be found at: http://dotmobi.mobi/registrar.

For more information on .mobi domains and how to register .mobi domains, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

Afilias Mobile & Web Services

About Afilias Mobile & Web Services – Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReady. Learn More

Related topics: DNS, Domain Names, ICANN, Mobile Internet, Registry Services, Top-Level Domains

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Related Blogs

Related News

Explore Topics

Dig Deeper

Afilias

DNS Security

Sponsored by Afilias
Verisign

Cybersecurity

Sponsored by Verisign
Afilias Mobile & Web Services

Mobile Internet

Sponsored by Afilias Mobile & Web Services

Promoted Posts

Now Is the Time for .eco

.eco launches globally at 16:00 UTC on April 25, 2017, when domains will be available on a first-come, first-serve basis. .eco is for businesses, non-profits and people committed to positive change for the planet. See list of registrars offering .eco more»

Industry Updates – Sponsored Posts

Radix Announces Global Web Design Contest, F3.space

Global Domain Name Registrations Reach 330.6 Million, 1.3 Million Growth in First Quarter of 2017

.TECH Gets Its Big Hollywood Break

Why the Record Number of Reverse Domain Name Hijacking UDRP Filings in 2016?

UDRP: Better Late than Never - ICA Applauds WIPO for Removing Misguided 'Retroactive Bad Faith'

Major Media Websites Lose Audience Due to Slow Load Times on Mobile

The Rise and Fall of the UDRP Theory of 'Retroactive Bad Faith'

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

DeviceAtlas Wins 2017 IHS Markit Innovation Award

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

DeviceAtlas' Deep Device Intelligence Now Addresses Native App Environment

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia

Afilias Chairman Jonathan Robinson Wins ICANN's 2016 Leadership Award at ICANN 57

MarkMonitor Supports Brand Holders' Efforts Regarding .Feedback Registry