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dotMobi, the company behind the first and only Internet address designed specifically for mobile phones, today announced that its CEO, Neil Edwards has been elected as Vice Chairman for the new Europe, Middle East and Africa (EMEA) Chapter of the Mobile Marketing Association (MMA).

The MMA EMEA's charter is to build a sustainable ecosystem for the mobile marketing industry in the EMEA region, while protecting the consumer experience. It also announced today the creation of the EMEA board, including a new board of directors and Executive Committee. Neil joins the new MMA EMEA chapter, which brings together more than 150 brands, agencies and mobile marketing industry players in the region under the Chairmanship of Richard Saggers, Head of Mobile Advertising for Vodafone Group.

"The launch of the MMA EMEA chapter is a significant milestone, marking another exciting step in the development of the region's mobile marketing industry," said Laura Marriott, President of the MMA. "dotMobi's CEO Neil Edwards is a great addition to the team in the Vice-Chairman role and we look forward to leveraging his expertise to help grow the association and industry in the region."

Neil Edwards, CEO, dotMobi says, "The best way forward for mobile marketing in Europe is industry collaboration. I am pleased to join as Vice-Chairman of the MMA EMEA board and work alongside industry peers to help achieve a common goal — a sustainable mobile marketing environment in Europe."

In addition to Neil Edwards, the 2007 MMA EMEA Executive Committee includes:

• Richard Saggers, Head of Mobile Advertising, Vodafone Group (Chairman)
• Alberto Benbunan Garzón, Biz Dev Director, Mobile Dreams Factory (Treasurer)
• Sixto Arias, Chairman MMA Spain & Title Havas Media Interactive (Secretary)
• Daniel Rosen, Group Head, AKQA Mobile (Director at Large)
• Laura Marriott, President, MMA Global

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available here.

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

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