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dotMobi Advisory Group and Mobile Marketing Association Form Global Industry Alliance

The dotMobi Advisory Group (MAG) and the Mobile Marketing Association (MMA) today announced the signing of a global Industry Alliance Memorandum of Agreement. The MAG - a dotMobi-accredited, independent not-for-profit industry forum — and the MMA — which represents more than 450 companies across the global mobile marketing ecosystem — agree to support each organisation's initiatives; including mobile advertising, mobile search and mobile commerce; to advance the development of a common set of guidelines, best practices and commercialisation efforts to encourage the growth of the mobile Internet industry.

"Industry cooperation and collaboration are key drivers for the successful future of the mobile Internet economy," states Michael J. O'Farrell, Chair and Executive Director of the dotMobi Advisory Group. "The Mobile Marketing Association has been a global leader in publishing best practices and guidelines for the mobile industry and we look forward to working together to support each other's efforts and shape the future of .mobi domain-based services and offerings. The alliance between the dotMobi Advisory Group and the Mobile Marketing Association provides dotMobi and our members with the global insights and perspectives to recommend industry-accepted and adopted best practices for dotMobi style guides as well as policy compliance programs to support global consumer-based .mobi domain trustmark efforts."

The MAG-MMA Industry Alliance includes reciprocal programs for each organisation's executive management for cross-committee participation, ongoing event support and global networking to advance mobile Internet commercialisation efforts targeted at serving the best interests of the mobile industry and consumers worldwide.

"The Mobile Marketing Association provides an action oriented, collaborative environment in which all parties engaged in the mobile channel can work together to develop our industry in the best interests of the industry across all sectors and the consumer," said Laura Marriott, President of the Mobile Marketing Association. "Partnerships, like those with the dotMobi Advisory Group, help to build a cohesive industry ecosystem and ensure a consistent industry approach that protects consumers, brands and all players implementing mobile Internet service offerings. We look forward to building a strong partnership with the dotMobi Advisory Group and their members worldwide."

The signing of the MAG-MMA Industry Alliance agreement is made on the heels of MAG's endorsement of the recently published MMA Mobile Advertising Guidelines. One example of this newly formalized collaboration encourages an open dialogue between the MMA and MAG for further development of the MMA Mobile Advertising Guidelines. The fourth revision of the MMA Mobile Advertising Guidelines [PDF] was published this month by the MMA's Mobile Advertising Committee.

About the dotMobi Advisory Group (MAG) - The dotMobi Advisory Group (MAG) is a dotMobi accredited independent not-for-profit global industry forum with the goal of ensuring that the dotMobi Top Level Domain (.mobi) is operated in the best interests of the global dotMobi community and the Internet at large. The MAG explores the dotMobi technical style guides and best practices, domain policies and commercialisation initiatives, providing policy advice to dotMobi through the Policy Advisory Board (PAB). The MAG enables its members to keep in touch with market trends and understand, assess and prioritise the needs of the mobile Internet community. It acts as a vehicle for mobile industry stakeholders to network and voice their opinions and ideas for the betterment of the mobile Internet experience. For more information and to join the MAG, go to http://advisorygroup.mobi

For more information about the MAG contact:
Wendy Holloway
Association Manager
dotMobi Advisory Group
Phone: + 353 1 854 1141
Fax: + 353 1 791 8569
Email: wendy.holloway@advisorygroup.mobi

About the Mobile Marketing Association (MMA) - The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information about the MMA contact:
Valerie Christopherson or Kirsten Woodard
Global Results Communications (GRC)
Phone: +1 949 608 0276
Email: valeriec@globalresultspr.com or kwoodard@globalresultspr.com

About dotMobi

dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

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