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Consumers and Industry Benefit from .travel

Tralliance

As the top-level domain dedicated exclusively to the travel and tourism industry, .travel aims to provide consumers a more effective means of locating pertinent travel information from businesses, organizations and individuals online. A key component of that is bringing the entire travel and tourism industry onto the Internet, since today only a fraction of the industry has, in fact, a Web site.

Unlike .com or any other generic domain names, .travel applies transparent, standard criteria to confirm the validity of a business or organization as a precondition to domain name registration. Only verified operations in the travel and tourism industry are eligible to hold a .travel domain name, ensuring the accuracy of information contained in the .travel Registry while eliminating the aggravation of "cyber squatters" and domain name speculators.

Supporting the smallest to largest players in the travel industry, a .travel domain name and the .travel Directory are not only a means of leveling the playing field, but also of increasing revenues for all registrants across the full spectrum of travel providers and purveyors, through matching buyers to sellers in the most efficient manner available on the Internet today.

The .travel Directory

Currently in Beta testing, later this year, Tralliance will unveil the new consumer .travel Directory (www.directory.travel) as a free service that will prove a useful search tool for consumers and the travel trade seeking information. When initially launched to the consumer, content in the .travel Directory will be presented in nine languages: English, Arabic, Spanish, French, Portuguese, German, Japanese, Korean and Mandarin.

Providing a precise catalog of virtually every product or service offered by .travel registrants, the .travel Directory is an unbiased utility that distributes company, product and service information corresponding to each query, enabling users to expeditiously find exactly what they are looking for.

Unlike other search tools on the Internet, the .travel Directory performs concept or co-related searches—i.e. travelers searching for a hotel in Orlando with a spa, a golf course and certified babysitting services receive only those specific hotels that offer all of those features. The .travel Directory is designed to filter every profile listing in the system through the matrix of user-selected criteria. The more granular the search criteria, the shorter the list of matching providers will be returned. The fact that the user will receive 100% matches to every query will go a long way to removing the frustration of today's online travel planner while enhancing commerce for the entire industry.

About Tralliance Corporation

Tralliance Corporation is a wholly-owned subsidiary of theglobe.com (otcbb:tglo) that, as the .travel Registry, develops products and services to promote the efficiencies and convenience of e-commerce for travel and tourism companies on the Internet.  Designed to serve the global travel and tourism community, the major aims of the .travel sponsored Top Level Domain (sTLD) are improved Internet identity, creation of advanced distribution channels, and the establishment of a strong trust factor between the industry and its customers. For more information visit www.tralliance.travel, or www.travel.travel.

Safe Harbor - This press release includes forward-looking statements related to theglobe.com, inc. that involve risks and uncertainties, including, but not limited to, risks and uncertainties relating to integration of newly acquired businesses and assets, product delivery, product launch dates, risks relating to the Internet, development and protection of technology, the availability of financing or other capital to fund its plans and operations, the management of growth, market acceptance of our products, our ability to compete successfully against established competitors with greater resources, the uncertainty of future governmental regulation (particularly as it pertains to the Internet), pending litigation and other risks. These forward-looking statements are made in reliance on the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. For further information about these and other factors that could affect theglobe.com's future results and business plans, please see the Company's filings with the Securities and Exchange Commission, including in particular our Annual Report on Form 10-KSB for the year ended December 31, 2004 and our quarterly report on Form 10-Q for the fiscal quarter ended September 30, 2005. Copies of these filings are available online at http://www.sec.gov. Prospective investors are cautioned that forward-looking statements are not guarantees of performance. Actual results may differ materially and adversely from management expectations.

Related topics: DNS, Domain Names, Domain Registries, Top-Level Domains

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