CircleID

dotMobi, the company behind the first and only Internet address designed specifically for mobile phones, today announced that Roundpoint has chosen .mobi as the mobile parent domain for Cerkle. A sophisticated social networking application, Cerkle brings together friends and colleagues, enabling them to share news and information securely within their network.

"We chose the .mobi domain because it offers higher standards to Cerkle members when they choose mobile access to their 'Cerkles' - their social network circles" said Trevor Shonfeld, Roundpoint CEO. Roundpoint collaborated with the GSM Association, the global trade association of mobile operators, to launch Cerkle. "The ubiquity of mobile access, and its international reach, demanded a simple domain for our members - .mobi best delivers and underpins Cerkle's quality to our users on a global basis," added Shonfeld.

Cerkle users set up their hubs for the free service from their Macintosh or PC at www.cerkle.com. Members then access their Cerkles at a dotcom address from PCs or from the corresponding .mobi address from their mobiles.

The GSM Association's Chief Marketing Officer, Bill Gajda, said, "Cerkle opens up social networking to users regardless of how they choose to access their network, whether that be via the fixed Internet or a mobile phone using either Web or SMS text messaging. The .mobi domain is the best choice for this secure service, which will be offered to our operator members and available to Cerkle members globally."

Neil Edwards, CEO of dotMobi, believes the use of the .mobi domain by Cerkle is a validation of the need for a quality domain by a quality service: "Cerkle sets new standards for delivering safe and secure social networking. The .mobi domain was established to offer mobile internet users a domain they can trust, one that guarantees 'this site works on my mobile.' For Cerkle to offer its members a .mobi address shows how the domain supports services operating at high standards."

Visitors to the 3GSM World Congress can visit the Cerkle stand in Hall 7 to enjoy a fast "build-and-go" experience and set up their own Cerkle with an instant, free .mobi subdomain registration. They can register for a personal .mobi domain at either the Cerkle or dotMobi stands (Hall 7, Stand 7B62), where Cerkle will also be available for visitors to try. Cerkle builders at the show will be entered into the prize draw for a MiniCooper to be given away by dotMobi at the show.

Trevor Shonfeld, Roundpoint CEO, and Lettice David (age 13) will be presenting Cerkle at the Mobile Innovation Forum in the main hall on Monday, 12 February, at 3:50 p.m., Barcelona time.

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: DNS, Registry Services, Mobile, Top-Level Domains