Home / Industry

Banking: The Surprise Mobile Vertical

Over the past two years of the .mobi domain, many of the first "verticals" that went mobile have not been a surprise because of the nature of their industries: travel (priceline.mobi), hotels (hilton.mobi), transportation (amtrak.mobi, sas.mobi, thalys.mobi) and dining (zagat.mobi).

However, the one industry that caught me unaware in terms of popularity has been banking and finance. Bank of America (bofa.mobi) is the probably the most active in promoting its .mobi site, but there are dozens of others around the world from lacaixa.mobi to deutsche-bank.mobi to usaa.mobi. It proves out a point that we discovered in the study we conducted with AKQA earlier this year: people are most interested in utility in their mobile sites. They're not against entertainment like games and ringtones, but rather that they see a mobile phone primarily as an way to help simplify the day-to-day administration of their lives.

The reason I'm mentioning this because of a press release dotMobi issued yesterday saying that California-based ClairMail has added DeviceAtlas to their service offerings.

ClairMail is a business-to-business company that builds mobile versions of existing banking sites, giving banks "transactional" mobile sites that tie into their back-end systems. Their customers include Alerus Financial, City Bank (Texas), 1st National Bank of Scotia, and Cascade Bank (Washington State). Now with the addition of DeviceAtlas to their platform, they can offer "device aware" mobile sites to their customers. And with that, we're sure to see the banking market continue to flourish as a prime space for mobile users.

Written by Vance P. Hedderel, Director, PR and Communications, dotMobi

About dotMobi

dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: Domain Names, Registry Services, Mobile, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Public Interest Registry Announces Sunrise Period for New Internationalized Domain Names

General Availability Period for New .RED Top-Level Domain Opens

General Availability Period for New .BLUE Top-Level Domain Opens

General Availability Period for New .PINK Top-Level Domain Opens

New Chinese "Mobile" Top-Level Domain Now Available

New .KIM Domain Goes Live

Welcome .SHIKSHA! General Availability Now Open

Adrian Kinderis Appointed as Chair of Domain Name Association

Internet Reaches 271 Million Domain Names in the Fourth Quarter of 2013

The Future of Chinese Domain Names (a Panel Discussion)

dotStrategy Selects Neustar's Registry Threat Mitigation Services for .BUZZ Registry

Tony Kirsch Announced As Head of Global Consulting of ARI Registry Services

Afilias Chairman Appointed to Domain Name Association Board

.BUILD Enters Landrush with Support of ARI Registry Services

Radix Awards Contracts for .website, .host, .space, and .press to CentralNic plc

Afilias Welcomes "Dot Chinese Online" and "Dot Chinese Website" Top-Level Domains to the Internet

Afilias Welcomes .ONL and .RICH to the Internet

Ofcom Benchmarking UK Broadband Performance Welcomed, But Needs Considerable Improvement

Join dotMobi at World Hosting Days 2014, April 1 - 3

Neustar Selected to Continue Administering the .US Domain

Sponsored Topics