Home / Industry

Banking: The Surprise Mobile Vertical

Over the past two years of the .mobi domain, many of the first "verticals" that went mobile have not been a surprise because of the nature of their industries: travel (priceline.mobi), hotels (hilton.mobi), transportation (amtrak.mobi, sas.mobi, thalys.mobi) and dining (zagat.mobi).

However, the one industry that caught me unaware in terms of popularity has been banking and finance. Bank of America (bofa.mobi) is the probably the most active in promoting its .mobi site, but there are dozens of others around the world from lacaixa.mobi to deutsche-bank.mobi to usaa.mobi. It proves out a point that we discovered in the study we conducted with AKQA earlier this year: people are most interested in utility in their mobile sites. They're not against entertainment like games and ringtones, but rather that they see a mobile phone primarily as an way to help simplify the day-to-day administration of their lives.

The reason I'm mentioning this because of a press release dotMobi issued yesterday saying that California-based ClairMail has added DeviceAtlas to their service offerings.

ClairMail is a business-to-business company that builds mobile versions of existing banking sites, giving banks "transactional" mobile sites that tie into their back-end systems. Their customers include Alerus Financial, City Bank (Texas), 1st National Bank of Scotia, and Cascade Bank (Washington State). Now with the addition of DeviceAtlas to their platform, they can offer "device aware" mobile sites to their customers. And with that, we're sure to see the banking market continue to flourish as a prime space for mobile users.

Written by Vance P. Hedderel, Director, PR and Communications, dotMobi

About Afilias - Mobile & Web Services

Afilias - Mobile & Web Services

Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReady. Learn More

Related topics: Domain Names, Registry Services, Mobile, Top-Level Domains

 
   
WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Explore Topics

Industry Updates – Sponsored Posts

LogicBoxes Launches the New Elite Reseller Program

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

DeviceAtlas Releases Q2 2016 Mobile Web Intelligence Report, Apple Loses Browsing Market Share

Afilias Acquires Premium TLDs .ARCHI, .BIO and .SKI

Effective Strategies to Build Your Reseller Channel (Webinar)

Radix Adds Dyn as a DNS Service Provider

Facilitating a Trusted Web Space for Financial Service Professionals

Ready or Not, 5 Big Tech Trends Headed Your Way

What are the World’s Most Popular Smartphones

.STORE Grosses Over $1 Million Before the Close of Day 1

News.Markets: A Rising Star in the World of Financial Trading and New TLDs

Verisign Announces .コム Domain Names Are Now Available for Anyone to Register

NBA & NFL Teams Drive .store Sunrise Score to 647

Financial Industry Quick to Embrace New Top Level Domains

New TLD .STORE Crosses 500+ Sunrise Applications

Meet Boston Ivy, Home to Some of the Most Specialized TLDs in the Financial Services Sector

Move Beyond Defensive Domain Name Registrations, Towards Strategic Thinking

Is Your TLD Threat Mitigation Strategy up to Scratch?

Verisign Launches New gTLDs for the Korean Market, .닷컴 and .닷넷

Verisign Opens Landrush Program Period for .コム Domain Names

Sponsored Topics

Verisign

Security

Sponsored by
Verisign
Afilias

DNS Security

Sponsored by
Afilias
Afilias - Mobile & Web Services

Mobile

Sponsored by
Afilias - Mobile & Web Services
Port25

Email

Sponsored by
Port25