Home / Industry

LEGO Enhances Reliability of its Global Web Presence with UltraDNS

World's Sixth Largest Toy Manufacturer Experiences Significant Reduction in Web Traffic Loss Following Switch to Managed DNS Service

NeuStar today announced that The LEGO Group, a leading toy manufacturer headquartered in Denmark, has chosen NeuStar's UltraDNS Managed DNS Service to enhance the reliability of The LEGO Group's web-based operations, including a significant global e-commerce presence.

The LEGO Group was founded in 1932 and has evolved over the past 75 years from a small carpenter's workshop to a global enterprise that is now, in terms of sales, the world's sixth-largest manufacturer of toys. In recent years, The LEGO Group has increasingly utilized the Internet to inform, entertain, and sell its products to children in 130 countries around the world. Consequently, enhancing the reliability of the DNS infrastructure that supports The LEGO Group's web-based operations is essential.

"We strive to give our customers the best possible experience through our online services, and are constantly looking for improvements," said Søren A. Brandbyge, application engineer at The LEGO Group. "NeuStar's UltraDNS Managed DNS Service is extremely stable. Since we migrated to the service, we have in general experienced a lowering of DNS lookup time as well as a significant reduction in the number of dropped DNS requests, which are down nearly 60 percent in Europe and over 90 percent in North America. This translates into several thousands of customers each day having an even better experience. We look forward to the service contributing to our growth strategy in Asia Pacific as NeuStar continues to enhance its global infrastructure."

The UltraDNS Managed DNS Service is built on NeuStar's Directory Services Platform. The platform is a fault-tolerant global infrastructure with 14 nodes (DNS Server constellations) across five continents. Utilizing advanced routing technology, DNS requests are directed to and answered by the topologically closest node, which significantly reduces the distance DNS requests and responses have to travel across the Internet - thus minimizing Web traffic loss. The continued deployment of NeuStar's DNS Shield™, a revolutionary extension of the UltraDNS infrastructure, further enhances reliability. The DNS Shield involves the deployment of authoritative DNS servers within the networks of leading ISPs; once the ISP receives a DNS request from an end user, it is responded to immediately and need not travel further across the Internet.

"We are proud to report that The LEGO Group, like many of our customers, has experienced a quantitative and immediate improvement in DNS reliability after migrating to the UltraDNS Managed Service," said Alex Berry, senior vice president and general manager of NeuStar's Internet Infrastructure Services Group. "NeuStar's technology and services deliver immediate, positive impact on web-enabled businesses of every size and industry classification, and continue to set new performance standards for Internet operations globally."

More information about NeuStar's UltraDNS suite of managed services is available at www.ultradns.com.


About Neustar – Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. Learn More

Related topics: DNS


Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Related Blogs

Related News

Explore Topics

Dig Deeper

IP Addressing

Sponsored by Avenue4 LLC

Mobile Internet

Sponsored by Afilias Mobile & Web Services


Sponsored by Verisign

DNS Security

Sponsored by Afilias

Promoted Posts

Buying or Selling IPv4 Addresses?

Watch this video to discover how ACCELR/8, a transformative trading platform developed by industry veterans Marc Lindsey and Janine Goodman, enables organizations to buy or sell IPv4 blocks as small as /20s. more»

Industry Updates – Sponsored Posts

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Don't Gamble With Your DNS

Verisign Releases Q2 2016 DDoS Trends Report - Layer 7 DDoS Attacks a Growing Trend

How Savvy DDoS Attackers Are Using DNSSEC Against Us

Radix Adds Dyn as a DNS Service Provider

Dyn Partners with the Internet Systems Consortium to Host Global F-Root Nameservers

Is Your TLD Threat Mitigation Strategy up to Scratch?

Domain Management Handbook from MarkMonitor

What Holds Firms Back from Choosing Cloud-Based External DNS?

Computerworld Names Afilias' Ram Mohan a Premier 100 Technology Leader

Protect Your Privacy - Opt Out of Public DNS Data Collection

Measuring DNS Performance for the User Experience

Introducing Verisign Public DNS: A Free Recursive DNS Service That Respects Your Privacy

Internet Grows to 296 Million Domain Names in Q2 2015

Protect Your Network From BYOD Malware Threats With The Verisign DNS Firewall

Introducing the Verisign DNS Firewall

Verisign Named to the Online Trust Alliance's 2015 Honor Roll

3 Key Steps for SMBs to Protect Their Website and Critical Internet Services

Key Considerations for Selecting a Managed DNS Provider