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MSN Mobile and Morodo Join Number of Companies Adopting DeviceAtlas Database for Delivering Device-Aware Content

dotMobi, the company behind the .mobi Internet address designed to help consumers find mobile-specific content, today announced that Microsoft's MSN Mobile group will use dotMobi's DeviceAtlas mobile device database to help develop and deliver mobile-aware content to its customers.

DeviceAtlas is a superset of existing mobile device databases, containing attribute information for more than 5,500 devices around the world, including leading-edge mobile devices like the Apple iPhone, RIM Blackberry, Nintendo DS Lite and Amazon Kindle. Because of dotMobi's unique industry position, it offers DeviceAtlas for free to mobile Web content developers worldwide, with extremely low-cost versions available for enterprise use.

As part of its goal to meet the needs of its mobile Web users, MSN Mobile plans to use DeviceAtlas to understand the mobile capabilities of its customers and help deliver content that best meets those needs.

"We're pleased to lead the way in adopting DeviceAtlas as our standard for mobile content development," said David Raissipour, group program manager, at Microsoft's MSN Mobile group. "dotMobi's DeviceAtlas is unique in that it ties together the mobile content, operator, and handset communities, and lets us create the kind of specialized content that continues to differentiate MSN in the market ."

Another company that has adopted DeviceAtlas as its in-house standard is international call provider Morodo.

To promote and provision MO-Call, a software-based service that offers low-cost international calls direct from a mobile phone, Morodo needed a solution to handle the thousands of different phones and operators in the world. The company implemented DeviceAtlas to provide their users with a seamless experience on its http://mo-call.mobi site.

"Since implementing DeviceAtlas and launching our .mobi site, we've seen an increase in registrations. Interestingly, customers are coming from all over the world. I think that shows the power of the .mobi domain in marketing a brand," said James Barnes, Technical Director, Morodo.

Paul Nerger, Vice President of Advanced Services and Applications at dotMobi, said, "DeviceAtlas continues to grow by the day in the number of phones and attributes that are available to developers. We're excited that Microsoft and Morodo have seen the benefits of DeviceAtlas in helping to resolve the issues inherent in the heterogeneous nature of the mobile handset industry."

More information on DeviceAtlas — including the free Web-based version and free, fully licensed version for developers — is available at http://deviceatlas.com on PCs and http://deviceatlas.mobi on mobiles. Additionally, dotMobi offers other popular content creation tools like http://find.mobi and http://ready.mobi, all of which help businesses more easily create device-aware mobile content.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium headquartered in Dublin, Ireland, is leading the growth of internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that a web site will work on their mobile phones when using a .mobi address. dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: Mobile, Top-Level Domains, Web