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Red Cross Society of China Launches Official Mobile Site

dotMobi Assists by Creating Mobile Web Site and Donating Funds to Support China Earthquake Recovery Efforts

In response to the May 2008 Sichuan earthquake, dotMobi — the company behind the .mobi Internet domain name for locating content that works on mobile phones — has collaborated with the Red Cross Society of China (RCSC) to create a mobile website at chinaredcross.mobi. The mobile website allows the RCSC to ensure information on supporting relief efforts for earthquake victims reaches the widest possible audience. China currently has more than 600 million mobile users, compared to only 100 million PC-based Internet users.

In addition to creating the mobile site, dotMobi was among the first companies to donate funds for the earthquake relief effort. To date, earthquake relief donations received via the RCSC's PC-based website have yielded more than 20 million yuan (RMB). Plans are underway now to include "m-commerce" (mobile commerce) capabilities to chinaredcross.mobi. Once implemented, the RCSC anticipates doubling the number of donations received.

"The chinaredcross.mobi site is important in that it establishes a new information channel for us. China has a very large pool of mobile users, and we anticipate that more people will support the RCSC humanitarian initiatives via their mobile phone. We regard our PC-based website — and now our mobile website — as important channels for our work," said Xiao Xing, director of the RCSC Information Center.

The Managing Director of dotMobi Greater China, Qian Kun, said, "Globally, mobile websites are receiving increased attention from governments and businesses due to the popularity of mobile phones and the improvement of mobile Internet content. Using the mobile Web to disseminate information has unparalleled advantages in emergencies and disasters situations. All those mobile users can now access chinaredcross.mobi, and learn how they can support relief efforts for the victims of the Sichuan earthquake."

About the Red Cross Society of the People's Republic of China (RCSC)
The Red Cross Society of the People's Republic of China (RCSC), established in 1904, is a social-assistance organization engaged in humanitarian work as part of the international federation of Red Cross societies. Through the years, the RCSC has made outstanding achievements in helping the Chinese government to support the Geneva Convention as well as helping the overall welfare of the Chinese people. Today, the RCSC has 31 provincial branches plus branches in Macao and Hong Kong along with more than 70,000 grassroots organizations. The RCSC has nearly 20 million members in China.

For more information, see http://www.redcross.org.cn or http://chinaredcross.mobi.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium headquartered in Dublin, Ireland, is leading the growth of internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that a web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Danielle Siemon
A&R Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com

Afilias Mobile & Web Services

About Afilias Mobile & Web Services – Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReadyVisit Page

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