Home / Industry

NeuStar Launches Its UltraDNS Traffic Controller Service

Global Load Balancing Managed Service Provides Enterprises with a Cost-Effective Alternative to Expensive In-House Solutions

NeuStar, a provider of clearinghouse and directory services to the global communications and Internet industry, today announced the launch of UltraDNS Traffic Controller, a server load balancing solution within NeuStar's UltraDNS managed services suite.

The UltraDNS Traffic Controller service provides enterprises of all sizes with a global server load balancing solution, but requires no expensive hardware deployment. It operates at the DNS level, and as such is able to route customer requests as soon as they touch the "edge" of the Internet. Further, it can be deployed as an enterprise's sole load balancing service — or used to complement an existing in-house load balancing solution, thus extending its global reach.

One of the companies currently utilizing the Traffic Controller service is BuyOnlineNow.com. Nicholas Dibble, director of information technologies at BuyOnlineNow.com, says, "We operate in the extremely competitive, time-sensitive, and cost-sensitive office supplies and office furniture industry. Consequently, we need network solutions that are both highly reliable and cost-effective — and NeuStar's UltraDNS Traffic Controller service meets both of these requirements. We can deploy it on a record-by-record basis and avoid significant upfront capital expenditures. We have been delighted with the performance of the service — and with NeuStar's professional, around-the-clock monitoring and support."

The UltraDNS Traffic Controller service is built on NeuStar's Directory Services Platform. This platform sits at the core of the UltraDNS Managed DNS service, which provides a carrier-class DNS infrastructure for over 30 million Internet domains. It allows administrators to define load balancing configurations for content servers residing in one or more geographic locations, and manages traffic directed to servers and data centers by dynamically changing responses to DNS requests. Load balancing is performed based on the metrics obtained by continually monitoring host servers.

"The UltraDNS Traffic Controller service represents another milestone in our product strategy to provide customers, who rely on IP-based services for their critical business operations, with a managed service alternative to large IT infrastructure deployments," said Rodney Joffe, Senior Vice President & Senior Technologist at NeuStar. "UltraDNS Traffic Controller further demonstrates our DNS leadership position and the power of the UltraDNS Directory Services Platform."


About Neustar – Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. Learn More

Related topics: DNS


Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Related Blogs

Related News

Explore Topics

Dig Deeper


Sponsored by Verisign

Mobile Internet

Sponsored by Afilias Mobile & Web Services

DNS Security

Sponsored by Afilias

IP Addressing

Sponsored by Avenue4 LLC

Promoted Posts

Buying or Selling IPv4 Addresses?

Watch this video to discover how ACCELR/8, a transformative IPv4 trading platform developed by industry veterans Marc Lindsey and Janine Goodman, enables organizations to buy or sell IPv4 blocks as small as /20s. more»

Industry Updates – Sponsored Posts

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Don't Gamble With Your DNS

Verisign Releases Q2 2016 DDoS Trends Report - Layer 7 DDoS Attacks a Growing Trend

How Savvy DDoS Attackers Are Using DNSSEC Against Us

Radix Adds Dyn as a DNS Service Provider

Dyn Partners with the Internet Systems Consortium to Host Global F-Root Nameservers

Is Your TLD Threat Mitigation Strategy up to Scratch?

Domain Management Handbook from MarkMonitor

What Holds Firms Back from Choosing Cloud-Based External DNS?

Computerworld Names Afilias' Ram Mohan a Premier 100 Technology Leader

Protect Your Privacy - Opt Out of Public DNS Data Collection

Measuring DNS Performance for the User Experience

Introducing Verisign Public DNS: A Free Recursive DNS Service That Respects Your Privacy

Internet Grows to 296 Million Domain Names in Q2 2015

Protect Your Network From BYOD Malware Threats With The Verisign DNS Firewall

Introducing the Verisign DNS Firewall

Verisign Named to the Online Trust Alliance's 2015 Honor Roll

3 Key Steps for SMBs to Protect Their Website and Critical Internet Services

Key Considerations for Selecting a Managed DNS Provider