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dotMobi, the consortium behind .mobi — the only Internet address created specifically for mobile phones — today announced that award-winning country music artist Tim McGraw has launched a mobile Internet site: mcgraw2go.mobi.

mcgraw2go.mobi is designed to give music lovers access to content by Tim McGraw via any mobile phone, regardless of phone model or wireless carrier. Tim McGraw's fans will have the ability to opt into a database to receive SMS and email alerts, view breaking news, tour dates, download photos or videos and purchase electronic media.

"The goal of mcgraw2go.mobi is to ensure that every consumer and fan gets the best entertainment experience and access to Tim McGraw content," said Scott Siman of RPM Management, who manages Tim McGraw. "The mobile medium is the latest way in which Tim McGraw is reaching out to his fans, giving him access to them 24 hours a day and seven days a week," he added.

The mcgraw2go.mobi site also gives users access to The Neighbor's Keeper Foundation, which provides funding for qualified community charities selected to offer local services to those in need of assistance. The Foundation was established in 2005 by Tim McGraw and wife, US country music star Faith Hill.

The mobile site was created by Triovisions, whose Trio360i platform will serve as the backbone for mcgraw2go.mobi.

"Our Trio360i platform has been built to recognize a request from a mobile device and provide optimal results," said Richard Trio, President, Triovisions. "We made the decision early in the game to adopt dotMobi standards because we know consumers expect to receive content that works properly on their mobile devices. dotMobi plays a key role to our success, as its architecture supports streaming media, which is highly in demand for the growing number of subscribers with flat-rate data plans."

About Triovisions

Triovisions, an interactive marketing firm based in Wilmington, NC, focuses on producing turnkey marketing solutions for clients that desire to differentiate themselves from the competitive noise. Triovisions deploys 360 degree marketing programs through the premiere trio360i platform via the internet, social networks, and the mobile web. Triovisions enables clients to increase consumer touch points where they work, play, and live.

For more information on Triovisions please visit www.triovisions.com and www.trio360i.com; http://triovisions.mobi and http://trio360i.mobi. Contact Richard Trio at 910.202.2678 or richard@triovisions.com.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium headquartered in Dublin, Ireland, is leading the growth of internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that a web site will work on their mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.
For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

Contact Information

Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Jessie Schmidt
Schmidt Relations for Tim McGraw
615-846-3878
Jessie@schmidtpr.com

Danielle Siemon
A&R Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Sasha Manners
Edelman for dotMobi (Europe)
+44-20-7344-1504
sasha.manners@edelman.com

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: DNS, Domain Names, Registry Services, Mobile, Top-Level Domains