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As of Feb. 11, Google Says It Will Block AdSense from Kited Domains

In a recent emailed statement, Google has stated that they "have long discouraged domain kiting as a practice… in order to more effectively deter it [domain kiting], we are launching a new domain kiting detection system. If we determine that a domain is being kited, we will not allow Google ads to appear on the site. We believe that this policy will have a positive impact for users and domain purchasers across the Web."

Kiting refers to domain profiteers taking advantage of the five-day domain registration grace period for domain tasting — testing the ad revenue generated at a given domain and then returning unprofitable domains — and for domain kiting — deleting newly registered domains within the grace period then immediately re-registering them to reset the grace period and postpone payment.

Because domain kiting is essentially a perpetual motion scheme for domain tasting, curtailing kiting will limit tasting. As of Feb. 11, Google plans to begin blocking AdSense for Domains ads from appearing on kited domains. Google has not provided further details about how its kiting detection system will work.

Read full story: InfoWorld

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Re: As of Feb. 11, Google Says It Will Block AdSense from Kited Domains Suresh Ramasubramanian  –  Jan 27, 2008 10:59 PM PDT

Oh GOOD.  Now to crack down on the other forms of chicanery (redirectors and such) that will be tried to get around adsense not being allowed on kited domains.

Sooner or later, T.R.A.F.F.I.C is going to end up meeting at a day's inn with catering from the local wendy's ..

Re: As of Feb. 11, Google Says It Will Block AdSense from Kited Domains Norbert Mayer-Wittmann  –  Jan 28, 2008 9:34 AM PDT

This is so bogus — I cannot believe they would say such nonsense!

What this primarily shows is that Google is trying to fool its users, fool its customers, fool its shareholders — indeed: its trying to fool everyone! But I feel they are fooling themselves: "You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time."

I would like to see an exact description of how Google, Inc. intends to detect whether a domain name is being "kited". And if it is being kited, then I guess the domain name "kiter" will let it drop. Then someone else will be able to register the domain name honestly, right? And how will this very honest person explain to Google that they are not a kiter? That they are not affiliated with the "kiting industry"? And: Would this honest person still be allowed to "taste" the domain name and subsequently let it drop without paying for it?

Another question: Why doesn't Google simply prevent ads from being shown on all domains within the 5 day grace period? Would that really harm Google's revenue model so much?

Re: As of Feb. 11, Google Says It Will Block AdSense from Kited Domains John Berryhill  –  Jan 28, 2008 10:06 AM PDT

Why doesn’t Google simply prevent ads from being shown on all domains within the 5 day grace period?

Since the article is short on specifics, they may indeed be doing just that, since it would seem the simplest implementation.  Of course, a domain taster could simply measure traffic on their own server for the first few days, in order to make an approximate revenue calculation.

However, it would seem that Google wants to avoid being drawn into arrangements such as the one reached in the Dell litigation in Florida, in which Google is having to enforce what amounts to a revenue sharing agreement with the domain registrant and Dell.

Brett Fausett has blogged on this revenue sharing arrangement here:

http://blog.lextext.com/blog/_archives/2008/1/27/3490647.html

Apparently, there is a definite "first mover advantage" in bringing lawsuits based on infringement due to domain tasting, since the Plaintiff appears to be cutting itself in on the first $1M per month of revenue across the entire domain portfolio.

Re: As of Feb. 11, Google Says It Will Block AdSense from Kited Domains Norbert Mayer-Wittmann  –  Jan 28, 2008 3:40 PM PDT

John Berryhill said:

Why doesn’t Google simply prevent ads from being shown on all domains within the 5 day grace period?

Since the article is short on specifics, they may indeed be doing just that, since it would seem the simplest implementation.

Yes, however: Danny Sullivan of searchengineland.com has said that he was contacted by Google, Inc. (GOOG) — and was told that Google plans to continue serving ads for domains using the domain name tasting scheme.

Quote: "Domain kiting is when someone registers a domain but never pays for it, then keeps registering it. Google said the policy will only apply to kiting. Those doing domain tasting [...] will not be impacted."

URL: http://searchengineland.com/080125-081815.php

So the question remains: what are they actually going to do? Anything? Nothing? ...?

Google seems to be making statements that are little more than hot air — except that they first distribute something like a press release, saying that they intend to "save the world" — but then, after the ink has dried, they say "well, that's not exactly what we meant..."

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