Automobile enthusiasts can now easily find car information in their favorite place — on the road — using their mobile phones to access sites on the .mobi internet domain, the only internet address name designed specifically for mobile devices like the Nokia N95 and the Apple iPhone.
dotMobi, the official registry for the .mobi domain, is helping leading automotive brands bring themselves online for "anywhere, anytime" access to the nearest driving destination, lowest car prices or race track details, directly from the driver's seat.
The .mobi domain eliminates the need for downloading data-heavy, cost-intensive PC web content and instead offers drivers, and other mobile users, content that is quickly and easily accessed on a mobile phone and is relevant to a mobile user.
The sites of a number of pioneering automotive companies are utilizing the .mobi domain to pave the way toward building the mobile automotive industry:
Phil Barrett, Senior Director, Mobile & Interactive at Carlson Marketing, led the implementation of the FordCA.mobi site. Barrett said, "The .mobi address and Ford Canada are a strong match. Ford symbolizes a go-forward, go-mobile spirit, and .mobi is a perfect parallel for that. Ford Canada's customers now have an easy way to access Ford information no matter where they are. The .mobi name was a simple choice for Ford. Unlike a site.com/mobile or m.site.com name, the standards behind the .mobi domain guarantee that a site will work on a mobile phone."
Neil Edwards, CEO of dotMobi, said, "The speed at which detailed information can be found on well-designed mobile sites is essential to a user looking for information. dotMobi has made a commitment to provide all users, regardless of the type of mobile phone they have, with a high-quality mobile Internet experience. These automotive sites demonstrate how companies can successfully provide mobile content that's tailored to the specific needs of mobile users."
For more information on .mobi domains and how to register .mobi domains, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.
Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)
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