Home / Industry

Highly Successful dotMobi Online Auction Confirms Strong Demand for .mobi Domains

dotMobi, the company behind the .mobi Internet domain, successfully closed its first-ever online auction on October 3. dotMobi auctioned 100 domain names through Sedo.com, and is the first domain company to offer selected names directly to the market via an online auction process rather than a traditional "first come, first served" process.

Dozens of names were purchased, and more than $850,000 generated for the continued creation of mobile content tools like dotMobi's popular http://ready.mobi and http://site.mobi tools.

With bidders from 34 countries, the auction's most desired names were hosting.mobi (sold for $101,000), bank.mobi ($51,501), download.mobi ($51,500), currency.mobi ($47,000) and insurance.mobi ($42,005).

insurance.mobi was purchased by Insurance.com, an independent, online insurance agency which enables consumers to instantly compare and buy competitive auto insurance quotes directly from more than a dozen leading insurance companies. "We see the long-term value of the mobile internet," said Joe Singleton, Director of Information Technology, Insurance.com. "The .mobi domain will be a valuable tool in continuing to build our future consumer offerings."

"With more than 1.6 billion mobile users around the world, it's obvious that brands are quickly realizing that the audience for mobile content is enormous," said David Ryder, dotMobi's Chief Marketing Officer. "This auction proves that dotMobi has some of the most-wanted domain names in the world, and it's exciting to start seeing how they'll be used for content."

Tim Schumacher, CEO of Sedo, said, "We knew that the dotMobi's premium names portfolio would be a success on the Sedo platform; however, the results of this auction went beyond our expectations. We are now even more excited about our upcoming .mobi auction on October 31 when names like car.mobi, gps.mobi, gay.mobi, kiss.mobi, love.mobi and map.mobi will be available."

The complete list of names for the October 31 Sedo auction, along with terms, condition and buyer requirements, are available at http://premiumauction.mobi.

About Afilias - Mobile & Web Services

Afilias - Mobile & Web Services

Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReady. Learn More

Related topics: DNS, Domain Names, Registry Services, Mobile, Top-Level Domains

 
   
WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Explore Topics

Industry Updates – Sponsored Posts

MarkMonitor Takes a Look at Progress on New gTLD Program in Latest Report

2015 Trends: Multi-channel, Streaming Media and the Growth of Fraud

Priority Access Program for Verisign's First IDN New gTLD, .コム

DeviceAtlas Brings Device Awareness to HAProxy

Minds + Machines Group Expands Into Chinese Market

New .PET Domain Sunrise Period Begins January 19

Minds + Machines Adds .boston to geo-TLD Portfolio

.CO Hits 2 Million Domains as Premium Sales Surge

Season's Greetings - 2015 End of Year Message from DotConnectAfrica

Neustar's Career Site Launched Under Its Own Branded TLD: 'careers.neustar'

Radix Closes Holiday Sales With Over 35K Paid Registrations

Another Tech Leader Joins .tech

Radix's .ONLINE Fastest to Sell 100,000 Domains

.PRO Domains Now Available to All

Computerworld Names Afilias' Ram Mohan a Premier 100 Technology Leader

Protect Your Privacy - Opt Out of Public DNS Data Collection

The ".law" Domain Gains Momentum Throughout the Legal Profession

Measuring DNS Performance for the User Experience

LogicBoxes Announces Pioneer Registrar Program

Portfolio Update: October Launches and Renewal Rates

Sponsored Topics