Home / Industry

Highly Successful dotMobi Online Auction Confirms Strong Demand for .mobi Domains

dotMobi, the company behind the .mobi Internet domain, successfully closed its first-ever online auction on October 3. dotMobi auctioned 100 domain names through Sedo.com, and is the first domain company to offer selected names directly to the market via an online auction process rather than a traditional "first come, first served" process.

Dozens of names were purchased, and more than $850,000 generated for the continued creation of mobile content tools like dotMobi's popular http://ready.mobi and http://site.mobi tools.

With bidders from 34 countries, the auction's most desired names were hosting.mobi (sold for $101,000), bank.mobi ($51,501), download.mobi ($51,500), currency.mobi ($47,000) and insurance.mobi ($42,005).

insurance.mobi was purchased by Insurance.com, an independent, online insurance agency which enables consumers to instantly compare and buy competitive auto insurance quotes directly from more than a dozen leading insurance companies. "We see the long-term value of the mobile internet," said Joe Singleton, Director of Information Technology, Insurance.com. "The .mobi domain will be a valuable tool in continuing to build our future consumer offerings."

"With more than 1.6 billion mobile users around the world, it's obvious that brands are quickly realizing that the audience for mobile content is enormous," said David Ryder, dotMobi's Chief Marketing Officer. "This auction proves that dotMobi has some of the most-wanted domain names in the world, and it's exciting to start seeing how they'll be used for content."

Tim Schumacher, CEO of Sedo, said, "We knew that the dotMobi's premium names portfolio would be a success on the Sedo platform; however, the results of this auction went beyond our expectations. We are now even more excited about our upcoming .mobi auction on October 31 when names like car.mobi, gps.mobi, gay.mobi, kiss.mobi, love.mobi and map.mobi will be available."

The complete list of names for the October 31 Sedo auction, along with terms, condition and buyer requirements, are available at http://premiumauction.mobi.

About Afilias - Mobile & Web Services

Afilias - Mobile & Web Services

Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReady. Learn More

Related topics: DNS, Domain Names, Registry Services, Mobile, Top-Level Domains

 
   
WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Explore Topics

Industry Updates – Sponsored Posts

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia

MarkMonitor Supports Brand Holders' Efforts Regarding .Feedback Registry

Don't Gamble With Your DNS

8 Tips to Find Your Perfect .COM Domain Name

Why .com is the Venture Capital Community's Power Player

The .cancerresearch TLD: Search for Cure Drives Digital Innovation

New TLD? Make Sure It's Secure

Radix Launches Startup League at TechCrunch

Celebrating One Year of .online

Verisign Releases Q2 2016 DDoS Trends Report - Layer 7 DDoS Attacks a Growing Trend

LogicBoxes Launches the New Elite Reseller Program

How Savvy DDoS Attackers Are Using DNSSEC Against Us

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

DeviceAtlas Releases Q2 2016 Mobile Web Intelligence Report, Apple Loses Browsing Market Share

Afilias Acquires Premium TLDs .ARCHI, .BIO and .SKI

Effective Strategies to Build Your Reseller Channel (Webinar)

Radix Adds Dyn as a DNS Service Provider

Facilitating a Trusted Web Space for Financial Service Professionals

Ready or Not, 5 Big Tech Trends Headed Your Way

Sponsored Topics

Afilias

DNS Security

Sponsored by
Afilias
Afilias - Mobile & Web Services

Mobile

Sponsored by
Afilias - Mobile & Web Services
Port25

Email

Sponsored by
Port25
Verisign

Security

Sponsored by
Verisign