CircleID

dotMobi, the company behind the first and only Internet address designed specifically for mobile phones, today announced more than 400,000 .mobi domains have been registered in 104 countries since the domain's launch in October 2006. As a comparison, only 100,000 .com domain names were registered in the first ten years of that domain's existence. The growing number of .mobi registrations illustrates that content developers are focused on delivering quality sites and applications to mobile phones.

To help ensure quality mobile content, dotMobi has developed a number of initiatives to support and strengthen the developer community. These initiatives include:

• http://dev.mobi - an extensive site featuring how-to guides, tools and interactive forums to simplify the creation of mobile content.
• .mobi Site Builder - a multi-language tool, available exclusively through dotMobi registrars, to help consumers and small businesses develop .mobi-compliant web sites.
• http://ready.mobi - an analysis tool to test the mobile-readiness of any web site, .com or otherwise, incorporating W3C Mobile Web Initiative best practices.

In addition to general domain sales through registrars, dotMobi has implemented unique RFP and auction processes for highly desired domain names. Following a successful 2006 auction, dotMobi will include additional select domains on March 7 at Moniker's T.R.A.F.F.I.C. WEST Domain Auction in Las Vegas. The .mobi names scheduled for auction include "airfare," "areacodes," "cam," "casinos," "creditscore," "directions," "eat," "libre," "loancalculator," "models," "newmusic," "pics," "pizza," "realestate" and "singles." This selection of names is subject to change at dotMobi's discretion. Find out more about participating in the auction at www.moniker.com.

"The reality is the next generation of internet content is mobile" said Neil Edwards, CEO of dotMobi. "Today's consumers want good content anywhere, at any time. The numbers reflect the commitment developers have made to reach consumers using .mobi."

For more information on .mobi domains and registering them, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: DNS, Domain Names, Registry Services, Mobile, Top-Level Domains