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Banks, Cars, or Insurance: Which Industry Takes the Lead in Dot Brand Use?

Your .BRAND ownership equates to authority in the new generic top-level domain space — showing that you, not a competitor — is the owner of the brand to the right of the dot. Using a .BRAND has limitless potential in strengthening brand equity, streamlining and consolidating your brand's online presence, and providing you with an alternative platform.

In this edition of our Dot Brand Insights Report, our experts dissect the increasing domains under management (DUM) — including revealing what industry is responsible for the 200% lead in DUM count — and look at the increase in .BRAND registrations.

You'll also read how came to be, along with a delightful story for how Google® decided to use its new generic top-level domain.

Download our latest Dot Brand Insights Report now for in-depth information.


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