We live in an information age where everything is becoming interconnected. Information is being created and accessed more readily than ever. In this environment, cyberattacks are a growing concern. Cyberattacks cost businesses as much as $400 billion annually and the threats are coming from places many people know very little about. PwC report that nearly 90% of large organizations now suffer some form of security breach. At least 60% of brands will discover a breach of sensitive data. However, many organizations simply don't know what they don't know. Researchers at MIT discovered that a full 75 percent of breaches go undiscovered for weeks or months and 67 percent of breaches were aided by significant errors from employees of the victimized firm.
This all means that the potential impact on brands' reputation and bottom line is enormous.
Consider these risks:
The Theft of Intellectual Property
It has become commonplace for engineers who need help with coding to post snippets of code to online forums asking for advice from others who share tips and tricks. However, the risks for unintentional disclosure of intellectual property and login credentials are high if the submitters are not aware of the need to redact sensitive information which could expose vulnerabilities. A proactive Dark Web monitoring service can generate a real-time alert that proprietary code is being shared.
The Trade in Hacking Tools
Cyber criminals are often successful because they participate in online communities and gain visibility into specific information that can help their mission. Fraudsters sell data that has been stolen via phishing and malware attacks, offer criminal services for hire and provide tutorials on codebreaking. This drives the surge in cyberattacks targeting corporate infrastructure allowing bad actors with varying skills to engage in a life of cybercrime. We've seen numerous examples of hackers sharing "how to hack" tutorials around specific company targets in online forums. Proactive monitoring can alert a company about these postings and allows them to fix vulnerabilities.
How Do You Tackle the Dark Web Problem?
Given that anonymity is fundamental to the Dark Web, it begs the question as to how to tackle the problem? In an anonymous world, how can brands take action and enforce on issues?
It's important to know what's going on 'down under' in the Dark Web in order to be able to take action. MarkMonitor recommends a comprehensive approach. Security teams need to consider vulnerabilities from all angles, paying attention to clients and partners as well as employees. A cross-functional approach is essential since attacks impact multiple departments in different ways. It's also important to gain visibility across all channels of the internet.
Research has shown that being proactive is the best — and most cost effective — defense. You need a solution that can help detect attacks before they happen, which requires you to gather threat intelligence from a largely anonymous and underground network.
The quicker a business takes action, the less the damage.
We recommend taking these brand protection steps:
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