Home / Industry

New TLD .STORE Crosses 500+ Sunrise Applications

Don't miss a thing – sign up for CircleID Weekly Wrap newsletter delivered to your inbox once a week.

.store gets into the top 10 biggest sunrise performers across new domains with 5 days left

.store which entered the sunrise phase on the 6th of April, is already slated to make its mark in the Top 10 new gTLDs in terms of sunrise performance, standing at the 515 sunrise order with 5 days of the sunrise remaining.

As the first e-commerce focused domain, .store has seen an eclectic mix of brand applicants ranging across different industries and categories from fashion & apparel to tech giants, and brick & mortar stores. A quick glimpse at some of the brands that have submitted applications include H&M, Banana Republic, Gucci, Prada, Zappos, Microsoft, Skype, Nokia, Oculus VR, WhatsApp, Amazon, Google, eBay, Walgreens, Tesco, Ikea, Walmart and many more.

While 40% of the registrations have come in from the US; Italy and Germany come in second and third, followed closely by the UK and France, demonstrating global interest in the extension.

"Big brands have always been at the forefront of our plans. While the eventual goal is to reach anyone looking to sell online, our route to get to them is by first showcasing the global names on a .store. We all see most brands using impossibly long web addresses in their retail advertising. Replacing those with 'brandname.store' is an easy concept to sell. Our near-term goal is to see some of them forward their 'brandname.store' to their existing shopping pages. As long as they replace their advertising call-to-action, it would bring us an unprecedented boost in credibility and visibility. Our sunrise applicant database serves as an excellent starting point for this campaign", adds Sandeep Ramchandani, VP & Business Head of Radix.

As with most other TLDs, direct marketing and brand awareness continues to be Radix's launch strategy for .store. In addition to an intensive and broad based online marketing campaign, Radix was also present at ShopTalk, an e-commerce event held in Las Vegas which was attended by over 3000 online retailers. Next week, Radix will also participate in IRCE, which is the largest e-commerce gathering of its kind in the US.

The sunrise phase for .store ends on the 5th June, and will be followed by a 7 day Early Access Phase (7th – 14th June). .store finally opens for General availability on 14th June, at 16:00 UTC.

Radix

About Radix – Radix (Radix FZC) is a portfolio Registry for new domain extensions and has secured uncontested registry rights to .website, .press, .host, .space, .site, .tech, .online and .store. Radix is Asia's largest new gTLD applicant, playing a substantial role in the global diversification of the Internet namespace. Learn More

Related topics: Domain Names, Registry Services, Top-Level Domains

 
   

Related Blogs

Related News

Explore Topics

Sponsored Topics

Promoted Posts

Now Is the Time for .eco

.eco launches globally at 16:00 UTC on April 25, 2017, when domains will be available on a first-come, first-serve basis. .eco is for businesses, non-profits and people committed to positive change for the planet. See list of registrars offering .eco more»

Boston Ivy Gets Competitive With Its TLDs, Offers Registrars New Wholesale Pricing

With a mission to make its top-level domains available to the broadest market possible, Boston Ivy has permanently reduced its registration, renewal and transfer prices for .Broker, .Forex, .Markets and .Trading. more»

Industry Updates – Sponsored Posts

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia

MarkMonitor Supports Brand Holders' Efforts Regarding .Feedback Registry

8 Tips to Find Your Perfect .COM Domain Name

Why .com is the Venture Capital Community's Power Player

The .cancerresearch TLD: Search for Cure Drives Digital Innovation

New TLD? Make Sure It's Secure

Radix Launches Startup League at TechCrunch

Celebrating One Year of .online

LogicBoxes Launches the New Elite Reseller Program

Afilias Acquires Premium TLDs .ARCHI, .BIO and .SKI

Effective Strategies to Build Your Reseller Channel (Webinar)

Radix Adds Dyn as a DNS Service Provider

Facilitating a Trusted Web Space for Financial Service Professionals