Boston Ivy Registry is home to some of the most specialised Top Level Domains (TLDs) in the financial services sector, including .broker, .forex, .CFD, .markets, .spreadbetting and .trading. The company is backed by IG Group, a FTSE 250 listed, global leader in online trading. Now fully live and operational since Q4 2015, financial companies, banks and brokers have come forward to take advantage of registering their domain names of choice under these brand new industry-focused TLDs.
All 6 of the TLDs on offer are 'open', meaning that domain registrations from any third party are possible, via one of Boston Ivy's accredited Registrars. That said, the .CFD ['Contracts for Difference'] and .Spreadbetting TLDs are an exclusive web space for entities holding a regulatory license for these financial products from a financial regulator, and it is only these entities who can acquire a domain name and gain access. In this way, Boston Ivy is building a trusted eco-system, at a time in which end-users are actively seeking to trade and engage with responsible, regulated financial services providers.
Why are Boston Ivy's Domains Trending?
Boston Ivy's unique, keyword-specific domains are helping financial companies, traders and brokers get ahead in a highly competitive industry, one in which players are digitally savvy and often established leaders in online marketing. The Boston Ivy TLDs are words frequently searched by those with interests in trading-related activities and keywords like 'forex' and 'spreadbetting' in particular are expensive to acquire. Therefore, with specific keywords forming part of the domain name, there is an excellent opportunity for companies to increase their conversion rates and improve their costs per acquisition. As such, the TLDs are well-placed to ease budgetary pressures and they can also help a company with a diversified product line streamline its message.
Innovator in the Space
Boston Ivy is uniquely positioned as a company and indeed as a domain name registry. IG chose to set up the Boston Ivy subsidiary and allow it to run as a start-up, employing a working style and tools which are different to the rest of the company. Whilst the domain name business is entirely new to IG, the benefits flow across the whole Group and the project is now recognised as being one of strategic importance.
This is in part due to Boston Ivy's additional focus around building up a network of industry-leading websites and content for the financial market, with a team of skilled developers, designers and marketeers, as well as an editorial team with journalists previously hailing from Dow Jones, Reuters and Wall Street Journal. The websites all make use of the Boston Ivy TLDs and serve as showcase sites for companies in the financial space who are focused on client acquisition, education and retention, as is the case for IG.
IG is also successfully using the TLDs as platforms to market and streamline the various segments of its business including:
Opportunities Outside of Finance
While Boston Ivy's marketing efforts are focused on the financial market, the .Markets and .Broker TLDs also offer opportunities in industries outside of finance too — think food.markets and insurance. broker. Many domain name registrants have been quick to see this opportunity and there is definitely room for creativity!
For details on how to secure a domain name in one of Boston Ivy's TLDs, contact the Registry via firstname.lastname@example.org or visit one of Boston Ivy's accredited Registrars' websites. You can also follow the Registry's updates on Twitter: @BostonIvyReg
About Boston Ivy – Founded in early 2014, Boston Ivy is a company backed by IG Group, a global leader in online trading, that is providing some of the most specialised website domain extensions in the financial services sector. These include .broker, .forex, .cfd, .markets, .spreadbetting and .trading. With these domain extensions, Boston Ivy's vision is to create novel online spaces and communities that will become a first choice for informative and reliable content in addition to high quality services from the most trustworthy financial service providers. Learn More
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