Home / Industry

Public Interest Registry Announces Sunrise Period for New Internationalized Domain Names

Registered Trademark Holders Now Eligible to Submit Applications for Three New
Top-Level Domains

Public Interest Registry — the not-for-profit operator of the .org domain — today launched the first registration phase, known as the Sunrise Period, for its three new Internationalized Domain Names (IDNs). Qualified domain trademark holders can now submit applications for each of these three new domains which translate to "organisation" or "institution" in non-Latin-based scripts — one in Devanagari (.संगठन), one in Cyrillic (.орг), and one in simplified Chinese (.机构). Registration will open to all interested parties beginning May 27.

By allowing organisations to brand their website addresses in localized scripts, Public Interest Registry is providing opportunities for organisations to better communicate their mission, activities and accomplishments to audiences who speak and write in these widely used scripts. These new domains further demonstrate Public Interest Registry's commitment to helping organisations maximize their audience reach on a global scale.

"The launch of these international domain names allows us to continue expanding upon our ongoing mission of making the Internet a global, accessible place for organisations worldwide," said Brian Cute, CEO of Public Interest Registry. "Now more than ever, organisations will have the opportunity to heighten communication with native users of Devanagari, Cyrillic and Chinese scripts, all while advancing their missions and causes."

Currently, there are approximately:

  • 143.5 million people in Russia using Russian Cyrillic as the official alphabet for their national language
  • 497 million people speaking Hindi as a first language and 120 million as a second language.
  • 1.4 billion people speaking and writing in some form of Chinese.

In recent years, Public Interest Registry has emerged at the forefront of support for use of alternative scripts, having worked closely with standards-setting bodies and members of the engineering community to create and launch a number of alternative scripts for second-level names associated with .org. To date, the registrar supports 11 IDNs available for user adoption with .org in languages that include Danish, German, Hungarian, Polish, Spanish and Swedish, among others.

For more information about Public Interest Registry or for the full list of registrars offering the new IDNs, please visit www.pir.org.

.ORG

About .ORG – .ORG is the original purpose-driven "generic" top-level domain (gTLD) with more than 10 million domain names registered worldwide. .ORG is open to everyone, providing a global platform for organizations, associations, clubs, businesses and individuals to bring their ideas to life. Visit Page

Follow CircleID on
SHARE THIS POST

If you are pressed for time ...

... this is for you. More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

Vinton Cerf, Co-designer of the TCP/IP Protocols & the Architecture of the Internet

Related

Topics

Cybersecurity

Sponsored byVerisign

Whois

Sponsored byWhoisXML API

IP Addressing

Sponsored byAvenue4 LLC

Cybercrime

Sponsored byThreat Intelligence Platform

Domain Names

Sponsored byVerisign

New TLDs

Sponsored byAfilias

DNS Security

Sponsored byAfilias