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Radix Launches Three New TLDs in Sunrise With Backing from 50+ Registrar Partners

Radix, the largest new TLD registry based in Asia, launched three of its uncontested extensions into Sunrise: .website, .press and .host. Radix enters its first Sunrise partnered with 50+ prominent domain registrars, establishing a strong foundation for success in the international domain market.

Sunrise for .website, .press and .host is running concurrently and will end on Aug. 23, 2014. Landrush will follow, running Aug. 26 to Sep. 15, 2014, and all extensions will enter General Availability on Sep. 17, 2014.

The Sunrise launch of these extensions has been a highly anticipated milestone for Radix, a company that has spent considerable time preparing for the acquisition and launch of its new TLDs. Radix is especially excited to launch .website, which stands as the flagship extension of the program because it offers the first available true generic option to .com. As such, .website is both a mass market TLD and an extension projected to provide high conversion rates for partner registrars.

"The launch of new domain extensions gives individuals, businesses and organizations a great new way to create a personalized online experience," said Rich Merdinger, Vice President of Domains at GoDaddy, the world's largest domain name registrar, which is partnering with Radix. "Radix's lineup of domain name extensions provide both generic and targeted options, enabling anyone to find the name that's 'just right' for them."

To prepare for the launch of .website, .press and .host, Radix initiated strong marketing campaigns across different media to ensure strong public interest — another incentive for domain registrars partnering with Radix.

Strong domain registrars like GoDaddy, 1&1, Tucows and United Domains provide an important foundation for the success of Radix, which is why Radix works to support its registrar partners and ensure the partnership sign-up process is stress-free.

"Radix has been maintaining their registrar-focussed outlook since the time we've started discussions last year. And from what we've seen so far, they're definitely on track!" said David Woroch, Executive Vice President Wholesale of Tucows.

The full list of Radix registrar partners can be found here. Radix looks forward to aligning with more domain registrars as it continues to roll out these three domains and the remainder of its extensive portfolio.

Radix

About Radix – Started in 2012, Radix is one of the world's leading nTLD portfolio registries. Radix is part of the Directi Group, which is currently valued at $1.4 billion. Through several years of active bidding, Radix has won the global and exclusive rights to 9 new internet domain extensions that include .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .PRESS, .SITE, .HOST, and .FUN; as well as 1 re-purposed ccTLD, .PW. Radix's annual revenue for the calendar year 2017 was over $12 mn. Visit Page

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Promoted Post

Buying or Selling IPv4 Addresses?

Watch this video to discover how ACCELR/8, a transformative trading platform developed by industry veterans Marc Lindsey and Janine Goodman, enables organizations to buy or sell IPv4 blocks as small as /20s.