Home / Industry

Radix Launches Three New TLDs in Sunrise With Backing from 50+ Registrar Partners

Radix, the largest new TLD registry based in Asia, launched three of its uncontested extensions into Sunrise: .website, .press and .host. Radix enters its first Sunrise partnered with 50+ prominent domain registrars, establishing a strong foundation for success in the international domain market.

Sunrise for .website, .press and .host is running concurrently and will end on Aug. 23, 2014. Landrush will follow, running Aug. 26 to Sep. 15, 2014, and all extensions will enter General Availability on Sep. 17, 2014.

The Sunrise launch of these extensions has been a highly anticipated milestone for Radix, a company that has spent considerable time preparing for the acquisition and launch of its new TLDs. Radix is especially excited to launch .website, which stands as the flagship extension of the program because it offers the first available true generic option to .com. As such, .website is both a mass market TLD and an extension projected to provide high conversion rates for partner registrars.

"The launch of new domain extensions gives individuals, businesses and organizations a great new way to create a personalized online experience," said Rich Merdinger, Vice President of Domains at GoDaddy, the world's largest domain name registrar, which is partnering with Radix. "Radix's lineup of domain name extensions provide both generic and targeted options, enabling anyone to find the name that's 'just right' for them."

To prepare for the launch of .website, .press and .host, Radix initiated strong marketing campaigns across different media to ensure strong public interest — another incentive for domain registrars partnering with Radix.

Strong domain registrars like GoDaddy, 1&1, Tucows and United Domains provide an important foundation for the success of Radix, which is why Radix works to support its registrar partners and ensure the partnership sign-up process is stress-free.

"Radix has been maintaining their registrar-focussed outlook since the time we've started discussions last year. And from what we've seen so far, they're definitely on track!" said David Woroch, Executive Vice President Wholesale of Tucows.

The full list of Radix registrar partners can be found here. Radix looks forward to aligning with more domain registrars as it continues to roll out these three domains and the remainder of its extensive portfolio.

About Radix

Radix

Radix Registry (Radix FZC) is a leading participant in the new gTLD program, applying for registry rights to 20 new gTLDs and securing uncontested registry rights to .website, .press, .host and .space. Radix is Asia's largest new gTLD applicant, playing a substantial role in the global diversification of the Internet namescape. Learn More

Related topics: Domain Names, Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

In Celebration of Marriage Equality Each New .LGBT Name Donates $20 to the It Gets Better Project

Afilias Adds .PROMO to Its Expanding List of Top Level Domains

LogicBoxes Helps .MN Registry Grow by 350%

TLD Security, Spec 11 and Business Implications

LogicBoxes Powers .NGO & .ONG Retail and Wholesale Channels for ENSET

Alabama Joins dotVOTE Movement - Announces Alabama.vote for Its Election Site

LogicBoxes Partners With Domains.Green to Setup Retail & Wholesale Channels for .green Domains

New Top-Level Domain .fit Launches, Announces Partnership with the Arnold Sports Festival

Bauer Media Joins Minds + Machines as a .fishing Pioneer

New .vote TLD Used for Arizona Voters

First Premium .yoga Domains Up for Auction

Afilias Releases 160,000+ Names Across 8 New TLDs

Deal Yourself In: .POKER Names Now Open to All

Lou Andreozzi to Lead New .Law Top-Level Domain

ICANN Business Constituency Elects Elisa Cooper of MarkMonitor as Chair

PIR Releases Report Detailing Steady Growth of .org Domain in 2014

.film to Provide New Home Online for the Film Industry

.VOTE Solves Presidential Candidate Ted Cruz's Domain Name Problem

.green Now in General Availability

ICANN's Registry Audits Begin Next Week. Are You Prepared?

Sponsored Topics