Ofcom Benchmarking UK Broadband Performance Welcomed, But Needs Considerable Improvement

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Ofcom Benchmarking UK Broadband Performance Welcomed, But Needs Considerable Improvement

By Afilias Mobile & Web Services (Sponsored Post)

Mar 14, 2014 8:20 AM PST
Views: 25,411

The UK telecoms regulator, Ofcom, has released a European Broadband Scorecard comparing the UK's performance in broadband and mobile broadband with European countries. The regulator has been tasked with proving that progress is being made towards the UK Government's ambitious goal that the UK 'should have the best superfast broadband network in Europe by 2015'.

This sounds like a great idea. All telecoms regulators should be compelled, by government and industry, to benchmark their country's performance with the rollout of mobile and fixed broadband against its peers. Ofcom is compelled to compare the UK's performance with European countries on fixed, superfast (this is called high-speed in other countries) and mobile broadband on a) coverage and take-up; b) speed; c) price and d) choice (of provider). These all essential considerations for those companies which are investing in new business areas or changing their business practices in ways that require ubiquitous mobile Web coverage.

Unfortunately this isn't the exercise in transparency that it first seems.

About Afilias Mobile & Web Services – Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReady. Visit Page

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