Home / Industry

Afilias Announces Its First Internationalized TLD With the Launch of .MOBILE in Chinese

Global registry services provider Afilias today announced that March 14, 2014, is the sunrise launch date for its first Internationalized Domain Name (IDN) at the top level: .移动 (.MOBILE in Chinese).

Transliterated as "Yí Dòng," .移动 is a domain name just like .MOBI, which is also for mobile websites. But this domain is part of a new generation of top-level domains (TLDs) that are written in native languages rather than traditional ASCII-compliant scripts like the .INFO or .MOBI TLDs.

As a complementary TLD to the .MOBI domain in English, .移动 is designed to let Chinese-speakers — wherever in the world they're located — know that a website was designed to work on a mobile device, like an Android™ tablet or an iPhone.

"China is a huge and growing economy," said Roland LaPlante, Senior Vice President and CMO, Afilias. "More than one billion people in China have mobile phones, as do millions more Chinese speakers around the world. Now, businesses and individuals looking to reach a Chinese-speaking audience on the Web can do so, regardless of country, operator or device. With a .移动 address, you can tap the power of mobile and literally put your message in the hands of the people you want to reach."

LaPlante added, "Along with .移动, Afilias will soon launch top-level domains in Arabic, Devanagari and other IDN scripts."

Today marks the beginning of the 30-day minimum notice period of the Start Date sunrise for the .移动 domain. From March 14, 2014 through April 13, 2014, .移动 domains will be awarded in a "first come, first served" manner; however, eligibility during this period is limited strictly to trademark holders whose marks are registered in the Trademark Clearinghouse. Following the close of sunrise, the .移动 general availability period will open. From that point forward, everyone is eligible to register .移动 addresses.

About Afilias

Afilias

Afilias is the world's second largest domain registry, with more than 20 million names under management. Afilias powers a greater variety of top-level domains than any other provider, and will soon support hundreds of new TLDs now preparing for launch. Afilias' specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. (Learn More)

Related topics: Domain Names, Registry Services, Mobile, Multilinguism, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

.film to Provide New Home Online for the Film Industry

.VOTE Solves Presidential Candidate Ted Cruz's Domain Name Problem

.green Now in General Availability

ICANN's Registry Audits Begin Next Week. Are You Prepared?

Sunrise Period Begins for .NGO and .ONG

.study & .courses to Launch with Support of ARI Registry Services

We Know This .Sucks

ARI Registry Services Expands Middle East & Africa Operations

Radix Assumes Full Ownership of .online

IBCA Presentation to ICANN GAC on Protection of Geographic Names in New gTLDs

NSW Government Launches .sydney Domain

New .VOTE and .VOTO Domains Now Available

Verisign Launches New Monthly Blog Series: Top 10 Keywords Registered in .COM and .NET

.LGBT Public Launch Begins Today

.POKER Domain Sunrise Period Begins

Verisign Celebrates .com's 30th Anniversary, Launches Domain Name Contest

Standards and Browser Compatibility

New .VOTE and .VOTO Domains Sunrise Period Begins

36 Must-Know Mobile Market Statistics For 2014

New .LGBT Domain Sunrise Period Begins

Sponsored Topics

Verisign

Security

Sponsored by
Verisign
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines
Afilias

DNS Security

Sponsored by
Afilias
dotMobi

Mobile

Sponsored by
dotMobi