Home / Industry

Afilias Announces Its First Internationalized TLD With the Launch of .MOBILE in Chinese

Global registry services provider Afilias today announced that March 14, 2014, is the sunrise launch date for its first Internationalized Domain Name (IDN) at the top level: .移动 (.MOBILE in Chinese).

Transliterated as "Yí Dòng," .移动 is a domain name just like .MOBI, which is also for mobile websites. But this domain is part of a new generation of top-level domains (TLDs) that are written in native languages rather than traditional ASCII-compliant scripts like the .INFO or .MOBI TLDs.

As a complementary TLD to the .MOBI domain in English, .移动 is designed to let Chinese-speakers — wherever in the world they're located — know that a website was designed to work on a mobile device, like an Android™ tablet or an iPhone.

"China is a huge and growing economy," said Roland LaPlante, Senior Vice President and CMO, Afilias. "More than one billion people in China have mobile phones, as do millions more Chinese speakers around the world. Now, businesses and individuals looking to reach a Chinese-speaking audience on the Web can do so, regardless of country, operator or device. With a .移动 address, you can tap the power of mobile and literally put your message in the hands of the people you want to reach."

LaPlante added, "Along with .移动, Afilias will soon launch top-level domains in Arabic, Devanagari and other IDN scripts."

Today marks the beginning of the 30-day minimum notice period of the Start Date sunrise for the .移动 domain. From March 14, 2014 through April 13, 2014, .移动 domains will be awarded in a "first come, first served" manner; however, eligibility during this period is limited strictly to trademark holders whose marks are registered in the Trademark Clearinghouse. Following the close of sunrise, the .移动 general availability period will open. From that point forward, everyone is eligible to register .移动 addresses.

Afilias

About Afilias – Afilias is the world's second largest domain registry, with more than 20 million names under management. Afilias powers a greater variety of top-level domains than any other provider, and will soon support hundreds of new TLDs now preparing for launch. Afilias' specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. Learn More

Related topics: Domain Names, Mobile Internet, Multilinguism, Registry Services, Top-Level Domains

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Related Blogs

Related News

Explore Topics

Dig Deeper

DNS Security

Sponsored by Afilias

Cybersecurity

Sponsored by Verisign

Mobile Internet

Sponsored by Afilias Mobile & Web Services

IP Addressing

Sponsored by Avenue4 LLC

Promoted Posts

Buying or Selling IPv4 Addresses?

ACCELR/8 is a transformative IPv4 market solution developed by industry veterans Marc Lindsey and Janine Goodman that enables organizations buying or selling blocks as small as /20s to keep pace with the evolving demands of the market by applying processes that have delivered value for many of the largest market participants. more»

Industry Updates – Sponsored Posts

Domain Registrations Reach 331.9 Million, 6.7 Million Growth Year over Year

.brands Spotlight: Banking and Finance Industries

Google Buys Business.Site Domain for 'Google My Business'

Radix Announces Global Web Design Contest, F3.space

Global Domain Name Registrations Reach 330.6 Million, 1.3 Million Growth in First Quarter of 2017

.TECH Gets Its Big Hollywood Break

Why the Record Number of Reverse Domain Name Hijacking UDRP Filings in 2016?

UDRP: Better Late than Never - ICA Applauds WIPO for Removing Misguided 'Retroactive Bad Faith'

Major Media Websites Lose Audience Due to Slow Load Times on Mobile

The Rise and Fall of the UDRP Theory of 'Retroactive Bad Faith'

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

DeviceAtlas Wins 2017 IHS Markit Innovation Award

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

DeviceAtlas' Deep Device Intelligence Now Addresses Native App Environment

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon