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The Chinese domain name landscape is set to transform in 2013. With the anticipated ICANN new gTLD Initial Evaluation results, Zodiac Registry Limited the largest Chinese TLD applicant has announced that Industry Veteran Wang Jian has joined Zodiac as COO, and will be focusing on the upcoming launch of Chinese Top Level Domains.

Mr. Wang Jian has been in the IT industry for over 18 years. Prior to joining Zodiac, Mr Wang was the Vice President of HiChina and also previously General Manager of Xinnet — both the largest registrars in China today. During his tenure at Xinnet, he led the commercialisation of virtualized VPS leasing service. In HiChina, Mr. Wang was entrusted to set up the cloud solution Business Division, with the solution entering the market within 4 months. Mr. James Seng, the managing director and CEO of Zodiac commented, "With Mr Wang now on board the teamZodiac is now in full gear in our preparations to launch Chinese Domains in China. Mr. Wang's comprehensive understanding and insight of the Domain Names Industry and DNS services will raise the New gTLD business to a new level."

Speaking of his new appointment, Mr Wang says that in the information age Internet is the fundamental basis of growth. In fact, DNS industry in China began slowly in the early days, but observed skyrocketing development in recent years. Similarly, the new gTLD process is the biggest revolution in the 40 years history of the Internet, and Zodiac envisions and will strive for the successful launch of IDNs in China. For non-English speakers, IDN fosters multilingual and cross-cultural coexistent on the Internet, one which is not just culturally meaningful, but a 'blue-ocean' untapped market.

Mr. Wang is confident that launch of IDNs will greatly incentivise the Chinese Internet consumer markets.

Why IDNs for China? As compared against ASCII domain names, an average Chinese consumer will find Chinese domain names much easier to remember and culturally more meaningful. In fact, Chinese Internet user will be key in websites in Chinese language to visit intended websites directly without the difficulty of unfamiliar ASCII characters. For the Chinese businesses, IDN will be exceptionally suited as a branding tool for them to directly reach out to their Internet customers.

About Zodiac Registry

Zodiac Holdings Limited and its affiliates were founded in 2008 in anticipation of the launch of the ICANN new gTLD program. Zodiac is the single largest new gTLD applicant with a total of 15 applications that are uniquely positioned to serve the Chinese speaking Internet users around the globe. Zodiac has a core team of domain industry veterans with its headquarters in Beijing. (Learn More)

Related topics: Domain Names, Registry Services, ICANN, Multilinguism, Top-Level Domains