Home / Industry

Directi Announces .pw as a Generic and Open TLD

With growing uncertainty over new gTLD timelines, portfolio applicant of over 30 generic new TLDs, The Directi Group, seems to have leap-frogged and accelerated its foray into the registry business.

Directi has just announced that it will be launching .pw — the Professional Web, as a generic and open TLD, during ICANN's Toronto summit.

"The top generics are running in a depleted state. In over 70% of the cases, consumers are unable to obtain a name of first choice, and must settle for longer, less memorable names. Moreover, for these unattractive names, they will pay more and more each year as incumbent gTLDs continue to raise prices. .pw aims to meet the global demand for shorter, first choice names at a reasonable price." said Bhavin Turakhia, Directi's CEO

".pw will open up with a 68 day sunrise and will offer powerful Rights Protection Mechanisms, to ensure active protection for rights holders. We've been fighting a war against domain name abuse for many years. As the registry operator, we will leverage our experience in ensuring .pw comes to be known as a quality namespace." added Business Head, Sandeep Ramchandani.

.pw will be powered by industry stalwarts CentralNic, who operate 27 global domain extensions. Integrated registrars can avail of a paperless and instant online signup process. .pw will support DNSSEC, IPv6, multiple IDNs and operate with a gTLDesque lifecycle.

"We're excited about the launch" said Ramchandani. "Being an open TLD, .pw is truly global and offers first-choice names, affordably, in a reputed and secure namespace. We've backed our decade plus experience with best-in-class partners to provide a stellar experience and table tangible value for registrars and registrants."

Specific details and the launch schedule will be published on the registry's website (www.registry.pw) which goes live on October 13, 2012.

About Directi
With over a decade in the internet industry, Directi is a $300m+ group of businesses, providing various web products and services to millions of global users. Directi businesses include ResellerClub, LogicBoxes, BigRock, Skenzo, Media.net and Radix Registry. Over 1000 employee strong, Directi currently has 5 offices across 4 countries. Directi businesses rank amongst the fastest growing businesses worldwide in their corresponding industry segments.

About Radix

Radix

Radix Registry (Radix FZC), is an active participant in ICANN's process to expand the internet naming system, and will aim to obtain rights to operate several new generic top-level domains. Radix has applied for 29 new, top level domains including .web, .music, .blog, and .shop. Radix is Asia's largest new gTLD applicant under this program, and expects to play a large role in the global diversification of the internet namespace. (Learn More)

Related topics: Domain Names, Registry Services, ICANN, Top-Level Domains, Web

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

General Availability Period for New .RED Top-Level Domain Opens

General Availability Period for New .BLUE Top-Level Domain Opens

General Availability Period for New .PINK Top-Level Domain Opens

New Chinese "Mobile" Top-Level Domain Now Available

New .KIM Domain Goes Live

Welcome .SHIKSHA! General Availability Now Open

Adrian Kinderis Appointed as Chair of Domain Name Association

Internet Reaches 271 Million Domain Names in the Fourth Quarter of 2013

The Future of Chinese Domain Names (a Panel Discussion)

dotStrategy Selects Neustar's Registry Threat Mitigation Services for .BUZZ Registry

Tony Kirsch Announced As Head of Global Consulting of ARI Registry Services

Afilias Chairman Appointed to Domain Name Association Board

.BUILD Enters Landrush with Support of ARI Registry Services

Radix Awards Contracts for .website, .host, .space, and .press to CentralNic plc

DotConnectAfrica Statement Regarding NTIA's Intent to Transition Key Internet Domain Name Function

Afilias Welcomes "Dot Chinese Online" and "Dot Chinese Website" Top-Level Domains to the Internet

Afilias Joins Internet Technical Leaders in Welcoming IANA Globalization Progress

Afilias Welcomes .ONL and .RICH to the Internet

Join dotMobi at World Hosting Days 2014, April 1 - 3

Neustar Selected to Continue Administering the .US Domain

Sponsored Topics