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DNS ROI: 5 Reasons Slow Website Speed Kills and Why Uptime Is a Necessity

In sales, the term 'ROI' is as familiar as discussing commissions or picking up the check at a client dinner. When it comes down to it, ultimately what any executive wants, any homebuyer wants and any sports fan wants is a return on their investment, regardless of whether that investment is time, money or something else of value.

Luckily, the business that we're in — powering Managed DNS & Email Delivery — has very distinct ways of reporting ROI. Last October, we took a look at how much of a financial impact that downtime had on the Internet Retailer 500 in 2010.

In case you didn't check it out, I'll summarize: over $329 million lost...and it all could have been prevented.

Having led the Dyn enterprise sales charge for years, I wanted to reach into my bag of tricks and give you five reasons why uptime is a necessity in today's Internet marketplace (if that $329 million wasn't enough of a reason for you, that is).

FACT: Most of the world's top sites (Amazon, Google, etc) will show a TTFB (time to first byte) of less than 100m/s. DNS is a critical component of that process.

FACT: The impact of poor latency: lost conversion, decreased brand credibility, fewer page views and lowered customer satisfaction.

How Dyn Helps

We help our clients and partners decrease DNS resolution latency to sub 25ms worldwide, helping increase conversions and customer advocacy. We also help our clients ensure the reliability of their entire infrastructure and hosting environment through robust DNS, monitoring and traffic controls.

This is why we do what do: to help preserve and optimize what you do. DNS, web speed, web performance and uptime matters.

Written by Kyle York, Chief Revenue Officer for Dyn, the IaaS (Internet Infrastructure as a Service) leader in Managed DNS and Email Delivery services.

About Dyn


Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever. Learn More

Related topics: DNS, DNS Security, Web

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