Home / Industry

DNS ROI: 5 Reasons Slow Website Speed Kills and Why Uptime Is a Necessity

In sales, the term 'ROI' is as familiar as discussing commissions or picking up the check at a client dinner. When it comes down to it, ultimately what any executive wants, any homebuyer wants and any sports fan wants is a return on their investment, regardless of whether that investment is time, money or something else of value.

Luckily, the business that we're in — powering Managed DNS & Email Delivery — has very distinct ways of reporting ROI. Last October, we took a look at how much of a financial impact that downtime had on the Internet Retailer 500 in 2010.

In case you didn't check it out, I'll summarize: over $329 million lost...and it all could have been prevented.

Having led the Dyn enterprise sales charge for years, I wanted to reach into my bag of tricks and give you five reasons why uptime is a necessity in today's Internet marketplace (if that $329 million wasn't enough of a reason for you, that is).

FACT: Most of the world's top sites (Amazon, Google, etc) will show a TTFB (time to first byte) of less than 100m/s. DNS is a critical component of that process.

FACT: The impact of poor latency: lost conversion, decreased brand credibility, fewer page views and lowered customer satisfaction.

How Dyn Helps

We help our clients and partners decrease DNS resolution latency to sub 25ms worldwide, helping increase conversions and customer advocacy. We also help our clients ensure the reliability of their entire infrastructure and hosting environment through robust DNS, monitoring and traffic controls.

This is why we do what do: to help preserve and optimize what you do. DNS, web speed, web performance and uptime matters.

Written by Kyle York, Chief Revenue Officer for Dyn, the IaaS (Internet Infrastructure as a Service) leader in Managed DNS and Email Delivery services.

About Dyn

Dyn

Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Incorporated in 2001, Dyn's global presence services more than four million enterprise, small business and personal customers. Visit dyn.com to learn more about how Dyn delivers. (Learn More)

Related topics: DNS, DNSSEC, Web

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Join Paul Vixie & Robert Edmonds at the Upcoming Distinguished Speaker Series

LogicBoxes Announces Automation Solutions for ccTLD

.nyc Goes Public to Brand the Big Apple

3 Questions to Ask Your DNS Host About DDoS

Introducing Our Special Edition Managed DNS Service for Top-Level Domain Operators

Afilias Partners With Internet Society to Sponsor Deploy360 ION Conference Series Through 2016

Mobile Web Traffic: A Dive Into the Data

The Latest Internet Plague: Random Subdomain Attacks

Digging Deep Into DNS Data Discloses Damaging Domains

Nominum Announces Future Ready DNS

Video Interviews from ICANN 50 in London

Four Reasons to Move from .COM to Your .BRAND Domain

DotConnectAfrica Delegates Attend the Kenya Internet Governance Forum

Dot Brand: Why Your Brand Needs Its Own Top-Level Domain

Dyn Acquires Internet Intelligence Company, Renesys

DotConnectAfrica's Executive Director Sophia Bekele Keynote Remarks for the ITU's Girl's ICT Day

Introducing getdns: a Modern, Extensible, Open Source API for the DNS

Why We Decided to Stop Offering Free Accounts

Tony Kirsch Announced As Head of Global Consulting of ARI Registry Services

24 Million Home Routers Expose ISPs to Massive DNS-Based DDoS Attacks

Sponsored Topics

Afilias

DNSSEC

Sponsored by
Afilias
Verisign

Security

Sponsored by
Verisign
dotMobi

Mobile

Sponsored by
dotMobi
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines