Most ISPs Are Undervaluing the Business Benefits Associated with IPv6
In anticipation of World IPv6 Day — June 6, 2012 — Nominum, the worldwide leader in integrated DNS-based applications and solutions for service providers, today released results of a survey of the world's leading ISPs regarding their plans and concerns regarding the transition from IPv4 to IPv6.
Nominum surveyed 67 top ISPs throughout North America, Japan, Europe and Latin America with a combined reach of 110 million households. The survey found that 97 percent of these ISPs have either already implemented or plan to implement IPv6. From that group:
The survey revealed major regional differences in IPv6 deployment plans:
European ISPs appear to have the greatest risk of not making the transition in time since under current policies the Regional Internet Registry for Europe (RIPE NCC) is projected to run out of IPv4 addresses later this year.
Not surprisingly, accommodating new subscriber growth was the number one business reason given for making the change to IPv6. However, most ISPs are not looking beyond software support and interoperability testing to uncover key business benefits associated with IPv6, such as:
"IPv6 represents the biggest change in IP Networking since the start of the Internet. Most people know it is a necessity to keep the Internet moving and growing, but don't realize how it can be used to improve our favorite applications. It also presents a huge opportunity for operators, content providers and enterprises to harness powerful business benefits associated with the 'new' Internet," said Craig Sprosts, leader of Fixed Broadband Solutions for Nominum. "Things like increased customer loyalty, higher network efficiency and reduced costs are all powerful reasons to make the IPv6 transition. IPV6 presents a viable solution for continued Internet growth, sustainable provider success, and positive user experience."
The survey also revealed surprising results regarding the transition mechanisms planned for IPv6. Despite the extra expense associated with customer premise equipment, 80 percent of ISPs surveyed say they plan to use a native dual-stack transition mechanism for their roll outs as opposed to carrier-grade NAT and other such technologies. Dual-stack technology helps ISPs to make smarter use of their existing address space while moving the Internet forward by supporting native IPv6 and the benefits it provides.
To help optimize broadband service quality and launch new applications, fixed broadband and mobile service providers rely on Nominum's three-tiered architecture: the engines, which make networks faster and more efficient; platforms, which increase business agility; and applications, which increase competitive differentiation. More than 500 million Internet users depend on Nominum-powered networks around the world every day.
To learn more visit: www.nominum.com/ipv6survey
About Nominum – Nominum is the innovation leader in DNS software and Internet Activity Applications. The company's Vantio™ CacheServe software powers the Internet for the world's largest CSPs in 40 countries. Vantio™ ThreatAvert software arms CSP's with the power to stop the spread of inside threats such as botnets and DNS-based DDoS amplification attacks that could impact network availability and reputation. Nominum's N2 applications enable CSP's marketing and customer care teams to leverage subscribers' Internet Activity to better engage, build brand loyalty, improve marketing ROI, and open up new business models. Nominum is a global organization headquartered in Redwood City, CA. Learn More
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