Home / Industry

StarHub to Acquire '.starhub' New Top-Level Domain

StarHub selects ARI Registry Services and Melbourne IT DBS to help secure '.starhub' in its latest branding strategy

StarHub, a fully integrated info-communications company in Singapore, today announced it will apply for its own branded slice of Internet real estate as part of the revolutionary new Top-Level Domain program, which is set to change the way Internet users navigate the web.

StarHub has partnered with technical registry provider ARI Registry Services and digital brand management services provider Melbourne IT Digital Brand Services (DBS) to help it apply for and operate its '.brand' domain name.

In applying for '.starhub', StarHub joins other leading brands such as Canon, Deloitte and Hitachi in announcing plans to participate in the Internet Corporation for Assigned Names and Numbers' (ICANN's) new Top-Level Domain program, which opened for applications last month.

StarHub aims to create a branded, authoritative corner of the Internet devoted completely to its business interests under the '.starhub' Top-Level Domain. In future, consumers may see new website addresses such as 'mobile.starhub', 'tv.starhub' and 'broadband.starhub' introduced to the brand's marketing and advertising activity.

Mr Oliver Chong, StarHub's Assistant Vice President of Brand and Marketing Communications, explained the '.starhub' Top-Level Domain will position the brand as a leader in the region.

"Our '.starhub' new Top-Level Domain will cement the company's position as Singapore's most innovative info-communications company. We pride ourselves on being at the forefront of innovation and through this initiative StarHub is one of first companies in the region to publicly commit to the next generation of online navigation," Mr Chong said.

"We believe the '.starhub' Top-Level Domain will deliver clear marketing and advertising benefits to StarHub, such as improved online brand recall and a more intuitive consumer experience with easy to remember domain names such as 'mobile.starhub'. We also anticipate potential Search Engine Optimisation (SEO) benefits by operating a more targeted and relevant naming system that is clearly matched with our website content," he said.

"Ultimately, we believe '.starhub' will deliver increased consumer trust and loyalty in our digital brand and enable StarHub to future-proof its online presence."

Mr Adrian Kinderis, CEO of ARI Registry Services — the company chosen by StarHub to provide technical expertise and infrastructure for the initiative — said it was a bold step forward for the company and reinforces its position as a leader in online innovation.

"StarHub is an industry leader and operating a new Top-Level Domain will reinforce its position at the forefront of innovation within the online space. As a proven global registry solution provider, we are extremely excited to be chosen to help support the '.starhub' Top-Level Domain," Mr Kinderis said. "A simple, memorable and branded Internet domain name like '.starhub' will allow consumers to bypass search engines and go directly to the content they are looking for. I anticipate that this announcement by StarHub will open the floodgates for Asian brands to get on board with this exciting initiative and it will be a major boost to the local digital economy."

Mr Theo Hnarakis, CEO & Managing Director of Melbourne IT — the company chosen by StarHub to provide domain strategy and application consulting services — said the decision to apply for '.starhub' would deliver long-term benefits for the StarHub brand.

"The way consumers connect with brands online has changed dramatically in the past few years with e- Commerce booming, mobile Web browsing rising fast and social media usage expanding — all of which has provided brands with opportunities and headaches in equal measure. Vital to the future of nearly every modern company is the ability for customers to easily engage with the business online. Savvy brands like StarHub understand that fact and realise the cornerstone to their future online strategy lies in a '.brand'," Mr Hnarakis said.

The application window for new Top-Level Domains opened on 12 January and will close on 12 April 2012.

About ARI Registry Services

ARI Registry Services

ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure. (Learn More)

Related topics: DNS, Domain Names, Registry Services, ICANN, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

ICANN Los Angeles Recap Webinar

TLD Registry Appoints First China General Manager, Mr Jin Wang

TLD Registry Opens China Headquarters in "China's Silicon Valley"

.nyc Goes Public to Brand the Big Apple

pink.host: Breast Cancer Awareness by Bluehost

3 Questions to Ask Your DNS Host About DDoS

Introducing Our Special Edition Managed DNS Service for Top-Level Domain Operators

Afilias Director Wins ICANN's 2014 Leadership Award

Radix Announces the Addition of .tech to Its Portfolio

Afilias Partners With Internet Society to Sponsor Deploy360 ION Conference Series Through 2016

Infographic: Where in the World Do Chinese People Live?

Public Interest Registry Seeks Leaders to Serve on its NGO Community Advisory Council

Auctions Update: MMX Wins .law and .vip

LogicBoxes Partners with I-Content to Implement Vertical Integration for .RICH and .ONL

The Latest Internet Plague: Random Subdomain Attacks

Digging Deep Into DNS Data Discloses Damaging Domains

General Availability Kicks Off for .Website, .Press and .Host

New .ORGANIC Top-Level Domain Welcomes Leading Brands As .ORGANIC Pioneers

Dot Chinese Online and Dot Chinese Website Featured in EURid's World Report on IDNs 2014

New .ORGANIC Top-Level Domain Opens to Serve the Organic Community

Sponsored Topics

dotMobi

Mobile

Sponsored by
dotMobi
Afilias

DNS Security

Sponsored by
Afilias
Verisign

Security

Sponsored by
Verisign
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines