Home / Industry

dot Brand Makes Its Debut: Afilias Advises Companies to Act Now for Successful TLD Applications

Following the application window opening today for businesses to manage and run their own top-level domain (TLD), global registry services provider Afilias is advising companies to make an informed decision as soon as possible about whether to apply for their own dot Brand domain from the Internet Corporation for Assigned Names and Numbers (ICANN).

The limited period for applications only lasts through April 12, 2012 — a mere 91 days. Before submitting applications, however, businesses need to respond to a set of 50 questions — 22 of which are highly technical — to qualify for a dot Brand extension. Starting an application sooner rather than later will give businesses the time to prepare a rigorous case for their TLD.

The launch of the dot Brand application window marks a historic change in the Internet, enabling any organization or business to feature their brand's name on the right side of the dot in Web addresses rather than, for example, ".net" or ".com". Businesses who fail to make their applications within the window run the risk of being at a competitive disadvantage for an extended period of time, since no date has yet been announced for the next round of applications.

Roland LaPlante, Afilias CMO, said, "Today represents a significant milestone for the Internet, with dot Brand domains opening tremendous opportunities for many businesses and sectors. Since businesses who become dot Brand registry operators will have complete control over who gets a name and how they use it, they will be able to more effectively leverage their brand properties online and better secure both the brand and brand transactions."

A dot Brand extension offers businesses benefits over other top-level domains. First, dot Brands allow companies to expand their global footprint, giving companies more control over their brand presence and enhancing customer loyalty online, something that is particularly relevant within today's tough economic climate.

dot Brands also offer enhanced security for industries plagued by counterfeiting on the Internet. Just as brands are trusted by consumers in the physical world, a dot Brand can extend this concept to a trusted space on the Internet, while giving customers a more secure way to purchase online.

"While businesses may prepare a dot Brand application by themselves, we recommend that they consult an experienced technical domain services provider to help with the application and implementation process. Given the short timetable, it's best to use a provider that is already an ICANN Designated Registry Operator rather than a company unknown to ICANN. Proven solutions from known providers are more likely to result in successful applications," LaPlante added.

Afilias supports 60 percent of all new TLD registrations on the Internet today and is working with new TLD applicants who wish to secure their own dot Brand extension. Details on dot Brand and how Afilias can help support businesses interested in submitting an application can be found free online at http://www.afilias.info/dotbrand.

About Afilias

Afilias

Afilias is the world's second largest domain registry, with more than 20 million names under management. Afilias powers a greater variety of top-level domains than any other provider, and will soon support hundreds of new TLDs now preparing for launch. Afilias' specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. (Learn More)

Related topics: DNS, Domain Names, Registry Services, ICANN, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

.Host Announces Top Global Players As Pioneer Partners

Public Interest Registry Releases Bi-Annual Report, .Org Domain Registrations Pass 10.4 Million

Public Interest Registry to Speak About Upcoming Launch of .ngo and .ong Domains for NPOs

Landrush Opens for .Website, .Press and .Host

Afilias Announces General Availability of .BLACK Top-Level Domain

Nominum Announces Future Ready DNS

Last Lap of .WEBSITE, .PRESS and .HOST Sunrise

DotConnectAfrica Trust Responds to ICANN 50 GAC Advice, Updates on .Africa Application IRP Status

New .ORGANIC Domain Sunrise Begins, Creating Verified Space 
for Organic Products and Services

Non-English "IDN Email" Addresses Are Finally Working!

TLD Registry to Speak at Inaugural World Domain Day India

Independent Endorsement of Dot Chinese Online & Dot Chinese Website

ICANN London Recap Webinar

Four Reasons to Move from .COM to Your .BRAND Domain

Neustar to Launch usTLD Stakeholder Council

Introducing the New .ORGANIC Domain: A Trusted, Credible Space for Organic Products on the Web

.WANG - 15,000 Registrations on Day One of General Availability

Dot Brand: Why Your Brand Needs Its Own Top-Level Domain

Afilias Announces Start of .BLACK Sunrise Period

Radix Launches Three New TLDs in Sunrise With Backing from 50+ Registrar Partners

Sponsored Topics