Home / Industry

Afilias Urges Businesses to Make Decision on Dot Brand Domains

Don't miss a thing – sign up for CircleID Weekly Wrap newsletter delivered to your inbox once a week.

An explanation of ICANN's dot Brand application costs and eligibility requirements. The animation also gives an overview of the questions applicants need to answer in order to make a successful TLD submission. The animation also advises companies to work with an established registry services provider, which will enable them to respond to the 22 technical questions. The technical questions are critical, as ICANN must be convinced that the extension will be properly managed from a technical standpoint — without jeopardising the security and stability of the internet. Afilias, the domain name registry operations company behind .info, .mobi and 14 other Top Level Domains (TLDs), is urging brands to ensure they fully understand what the new "dot Brand" Web extensions mean for their business. dot Brands are unique TLDs that are tied to a single business. Think "drink.pepsi" instead of "pepsi.com/drink."

Despite hearings on December 8, 2011, by the U.S. Senate and December 14, 2011, by the U.S. House Energy and Commerce Committee into TLD expansion plans by the Internet Corporation for Assigned Names and Numbers (ICANN), the dot Brand window remains scheduled to open as planned on January 12, 2012. That means businesses have less than 30 days before the window opens, and then closes 92 days later. Afilias advises that years will likely pass before a similar opportunity is again available for brands.

To help businesses better understand ICANN's rigorous application process and also the benefits dot Brand offers, Afilias has developed an animation to explain dot Brand application costs and eligibility requirements. The animation also gives an overview of the questions applicants need to answer in order to make a successful TLD submission. The animation also advises companies to work with an established registry services provider, which will enable them to respond to the 22 technical questions (out of 50) in the new gTLD application. The technical questions are critical, as ICANN must be convinced that the extension will be properly managed from a technical standpoint without jeopardizing the security and stability of the Internet.

Roland LaPlante, CMO, Afilias, said "While the U.S. government hearings were important, businesses should still prepare now to apply for their dot Brand extension. This will give them sufficient time to create a successful application in the limited time they have before the application window opens. Having the right support in place is critical because companies must meet the technical requirements outlined by ICANN to have their dot Brand applications approved."

Afilias has a wealth of experience supporting successful TLD applications; the animation is the latest tool developed within its dot Brand education program. Details on dot Brand and how Afilias can help support businesses interested in making an application can be found free online at http://www.afilias.info/dotbrand

Afilias

About Afilias – Afilias is the world's second largest domain registry, with more than 20 million names under management. Afilias powers a greater variety of top-level domains than any other provider, and will soon support hundreds of new TLDs now preparing for launch. Afilias' specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. Learn More

Related topics: DNS, Domain Names, Registry Services, ICANN, Top-Level Domains

 
   

Related Blogs

Related News

Explore Topics

Dig Deeper

Afilias Mobile & Web Services

Mobile Internet

Sponsored by Afilias Mobile & Web Services
Afilias

DNS Security

Sponsored by Afilias
Verisign

Cybersecurity

Sponsored by Verisign

Promoted Posts

Now Is the Time for .eco

.eco launches globally at 16:00 UTC on April 25, 2017, when domains will be available on a first-come, first-serve basis. .eco is for businesses, non-profits and people committed to positive change for the planet. See list of registrars offering .eco more»

Boston Ivy Gets Competitive With Its TLDs, Offers Registrars New Wholesale Pricing

With a mission to make its top-level domains available to the broadest market possible, Boston Ivy has permanently reduced its registration, renewal and transfer prices for .Broker, .Forex, .Markets and .Trading. more»

Industry Updates – Sponsored Posts

The Rise and Fall of the UDRP Theory of 'Retroactive Bad Faith'

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia

Afilias Chairman Jonathan Robinson Wins ICANN's 2016 Leadership Award at ICANN 57

MarkMonitor Supports Brand Holders' Efforts Regarding .Feedback Registry

Don't Gamble With Your DNS

8 Tips to Find Your Perfect .COM Domain Name

Why .com is the Venture Capital Community's Power Player

The .cancerresearch TLD: Search for Cure Drives Digital Innovation

New TLD? Make Sure It's Secure

Radix Launches Startup League at TechCrunch

Celebrating One Year of .online

Verisign Releases Q2 2016 DDoS Trends Report - Layer 7 DDoS Attacks a Growing Trend