Home / Industry

Afilias Launches New Educational Materials on gTLD Innovation for New Top-Level Domains

Afilias Limited, a global provider of technical registry services for Internet domains, today announced that it has launched the second phase of its education campaign to help companies, organizations and cities better understand the pros and cons of the ICANN New gTLD Program, which opens January 12, 2012.

Following the initial launch of Afilias' education campaign in June 2011, this phase focuses on helping interested parties make the decision as to whether pursuing a generic top-level domain (gTLD) is a wise business investment.

"It's important that anyone who is considering a dot Brand, dot City or dot Niche domain look at the issue from multiple perspectives," said Afilias CMO Roland LaPlante. "A recent poll from a Columbia Business School webinar — 'Who Should Invest in a dot Brand? Evaluating the Business Case for a Top-Level Domain Name' — found that 61% of the participants were equally interested in a dot Brand TLD for both defending their trademarks and for brand building and innovating. That's why Afilias is offering a wealth of new educational materials: to help potential applicants understand the possibilities for innovation with new gTLDs as well as insights on owning and running a new gTLD."

"With the ICANN new gTLD application window opening in less than 60 days and then closing only three months later, learning as much as possible, as quickly as possible, is paramount. And given that ICANN has not announced if there will be a second round of applications, 'go or no go' decisions need to be made quickly and wisely," added LaPlante.

Among the educational resources Afilias is making available, free of charge, to potential new gTLD applicants are:

  • A series of video highlights, as well as the complete replay, from the recent Columbia Business School's Center on Global Brand Leadership webinar: "Who Should Invest in a dot Brand? Evaluating the Business Case for a Top-Level Domain Name."
  • A new idea-generating e-book on innovative uses of new gTLDs, which resulted from the recent "Afilias Global Innovation Contest for New TLD Ideas."
  • A new e-book and video on dot City domains for city-based tourist commissions, local governments and chambers of commerce.
  • A new video on dot Niche domains for organizers and representatives of unique niche areas of interest.

For additional details on new gTLDs and Afilias' educational materials, visit http://www.afilias.info/nTLDs.

About Afilias

Afilias

Afilias is the world's second largest domain registry, with more than 20 million names under management. Afilias powers a greater variety of top-level domains than any other provider, and will soon support hundreds of new TLDs now preparing for launch. Afilias' specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. (Learn More)

Related topics: Domain Names, Registry Services, ICANN, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

ARI Registry Services Expands Middle East & Africa Operations

Radix Assumes Full Ownership of .online

IBCA Presentation to ICANN GAC on Protection of Geographic Names in New gTLDs

NSW Government Launches .sydney Domain

New .VOTE and .VOTO Domains Now Available

Verisign Launches New Monthly Blog Series: Top 10 Keywords Registered in .COM and .NET

.LGBT Public Launch Begins Today

.POKER Domain Sunrise Period Begins

Verisign Celebrates .com's 30th Anniversary, Launches Domain Name Contest

New .VOTE and .VOTO Domains Sunrise Period Begins

New .LGBT Domain Sunrise Period Begins

Season's Greetings - 2014 End of Year Message from DotConnectAfrica

Minds + Machines in 2014 and 2015

New .VOTE and .VOTO Domains Launched

Consumers Prefer the .ORGANIC Domain for True-Organic Goods

DNW Podcast Interview with Antony Van Couvering

TLD Registry and Right of the Dot Establish a Domain Name Industry "Dream Team"

TLD Registry Ltd Welcomes New Board Members

New .LGBT Top-Level Domain Launched

.sydney Domain Names Now Available in Pre-Release

Sponsored Topics

Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines
Afilias

DNS Security

Sponsored by
Afilias
Verisign

Security

Sponsored by
Verisign
dotMobi

Mobile

Sponsored by
dotMobi