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Minds + Machines Partners with Right of the Dot for Premium Domain Names

MINDS + MACHINES is pleased to announce that it has reached an alliance with RIGHT OF THE DOT to identify and market premium domain names for Minds + Machines clients. Under the non-exclusive arrangement, Minds + Machines will refer applicants for new top-level domains (TLDs) to Right of the Dot for high-value premium domain consulting services, and Right of the Dot will refer clients seeking top-level domain registry services to Minds + Machines.

The new relationship gives both companies expanded offerings in their services as the industry prepares for an influx of new gTLDs starting later this year. On June 20, 2011, the Internet Corporation for Assigned Names and Numbers (ICANN) announced an historic expansion of domain extensions beyond the existing .com, .net, and .biz top-level domains. Already announced are initiatives to start .radio and .eco. In addition, companies will be permitted to apply for their own ".brand", and a several cities are expected to apply for localized domains, including .nyc (New York).

Premium domain names are highly sought-after terms that are worth considerably more than the average name, and represent a valuable line of business for any new domain extension. "A good premium domain name strategy is crucial to the success of a new top-level domain," said Antony Van Couvering, CEO of Minds + Machines. "Premium names bring in important revenue to a new TLD, and pairing the right client with the right name is key to establishing the TLD brand. Right of the Dot are the acknowledged experts in this area, and we are delighted to establish this partnership."

Companies considering introducing a new top-level domain will need high quality management services for registrants. "A good registry services provider understands not just the technical side, but the whole business of running a top-level domain," said Mike Berkens, Managing Director of Right of the Dot. "Minds + Machines is the best friend a TLD applicant could have: proven experience, business success, great pricing, and the most widely deployed registry platform on the planet. This alliance is great news for us."

About Top Level Domain Holdings Limited

Top Level Domain Holding is a publicly traded company listed on the AIM market of the London Stock Exchange (AIM: TLDH.L). TLDH is focused on the new top-level domain space and makes targeted investments in the new top-level domain space, focusing on both infrastructure technologies and specific top-level domains.

About Right of the Dot

Right of the Dot specializes in new and existing TLD strategy, board advisement, premium domain strategy, market positioning and sales. The company is offering its expertise to assist new gTLD applicants in developing and executing premium domain name strategies. Right of the Dot was founded by two successful domain and Internet industry veterans, Monte Cahn and Michael H. Berkens, both of whom have been inducted into the exclusive Domain Hall of Fame. They are widely recognized as two of the domain industry's most respected valuation and sales experts, and have assisted in the strategy for several previous domain and TLD launches and re-launches.

About Minds + Machines

Minds + Machines

Minds + Machines (LSE:MMX) is a leading owner and operator of new generic Top Level Domains ("gTLDs"), and provides registry services to a range of high-profile clients. The Group also provides domain name services to consumers through its wholly owned registrar operations in the US and Europe. Learn More

Related topics: Domain Names, Registry Services, Top-Level Domains

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