Home / Industry

Neustar to Establish its Own Brand-Specific Generic Top-Level Domain

Following today's approval of the new generic top level domain (gTLD) guidebook by ICANN, (the Internet Corporation for Assigned Names and Numbers), Neustar, a leader in Internet and telecommunications information and analysis, will be joining the ranks of Canon®, Hitachi® and other global brands in applying for a new gTLD. Applying for the .NEUSTAR brand-specific gTLD will provide Neustar with an opportunity to further promote its brand, products and services by owning both sides of the dot, ultimately bolstering its online presence and brand visibility.

"Having a brand-specific gTLD gives companies an infinite universe of branded domains that can be used to promote products and services,' said Mark Pilipczuk, vice president of Marketing for Neustar. "One of the many benefits of owning the .NEUSTAR gTLD is the flexibility it provides in creating shorter, more intuitive and easy to remember domains for our marketing campaigns."

For the first time ever, ICANN is allowing applications for brand-specific (dot-brand) gTLDs. With today's announcement of the approved ICANN new gTLD guidelines, companies, like Neustar, now have the official guidelines and process needed to create formal applications and submit them to ICANN for review beginning January 2012 through April 2012.

The new gTLDs give companies the ability to own both sides of the dot; replacing mycompany.com with dot.mycompany, which helps to establish a more robust online presence. Neustar is not only applying for its own brand-specific gTLD, but it also is helping companies, organizations, geographic locations and others to apply for and manage their own gTLDs. Neustar has more than a decade of experience in being a trusted authoritative registry for Internet domains names for the .biz, .us, .tel and .travel top-level domains. It also is the technical services provider for Colombia's .co and the gateway services provider for China's .cn, and Taiwan's .tw country-code top-level domains.

More information about the new gTLDs can be found at: http://www.neustarregistry.biz.

About Neustar


Neustar,Inc. (NYSE:NSR) is the first real-time provider of cloud-based information services and data analytics, enabling marketing and IT security professionals to promote and protect their businesses. Learn More

Related topics: DNS, Domain Names, Registry Services, ICANN, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News


Industry Updates – Sponsored Posts

Radix's .ONLINE Fastest to Sell 100,000 Domains

.PRO Domains Now Available to All

Computerworld Names Afilias' Ram Mohan a Premier 100 Technology Leader

Protect Your Privacy - Opt Out of Public DNS Data Collection

The ".law" Domain Gains Momentum Throughout the Legal Profession

Measuring DNS Performance for the User Experience

LogicBoxes Announces Pioneer Registrar Program

Portfolio Update: October Launches and Renewal Rates

"The Market Has No Morality" Sophia Bekele Speaks on Business Ethics and Accountability

We're Moving Forward. You Coming?

Introducing Verisign Public DNS: A Free Recursive DNS Service That Respects Your Privacy

City of Miami 3rd in U.S. to Launch Dedicated TLD

Internet Grows to 296 Million Domain Names in Q2 2015

Dyn Comments on ICG Proposal for IANA Transition

.Online Becomes the Fastest TLD to Sell 50,000 Domains

.ONLINE GA Launches with 28,000 Registrations in the First 30 Minutes

Protect Your Network From BYOD Malware Threats With The Verisign DNS Firewall

.ONLINE Sees the Biggest Generic Sunrise Ever

Influential Law Firms Have Become Early Adopters of '.law' TLD

.Online Receives 550+ Sunrise Requests, a Fortnight Still to Go

Sponsored Topics