Home / Industry

Neustar to Establish its Own Brand-Specific Generic Top-Level Domain

Following today's approval of the new generic top level domain (gTLD) guidebook by ICANN, (the Internet Corporation for Assigned Names and Numbers), Neustar, a leader in Internet and telecommunications information and analysis, will be joining the ranks of Canon®, Hitachi® and other global brands in applying for a new gTLD. Applying for the .NEUSTAR brand-specific gTLD will provide Neustar with an opportunity to further promote its brand, products and services by owning both sides of the dot, ultimately bolstering its online presence and brand visibility.

"Having a brand-specific gTLD gives companies an infinite universe of branded domains that can be used to promote products and services,' said Mark Pilipczuk, vice president of Marketing for Neustar. "One of the many benefits of owning the .NEUSTAR gTLD is the flexibility it provides in creating shorter, more intuitive and easy to remember domains for our marketing campaigns."

For the first time ever, ICANN is allowing applications for brand-specific (dot-brand) gTLDs. With today's announcement of the approved ICANN new gTLD guidelines, companies, like Neustar, now have the official guidelines and process needed to create formal applications and submit them to ICANN for review beginning January 2012 through April 2012.

The new gTLDs give companies the ability to own both sides of the dot; replacing mycompany.com with dot.mycompany, which helps to establish a more robust online presence. Neustar is not only applying for its own brand-specific gTLD, but it also is helping companies, organizations, geographic locations and others to apply for and manage their own gTLDs. Neustar has more than a decade of experience in being a trusted authoritative registry for Internet domains names for the .biz, .us, .tel and .travel top-level domains. It also is the technical services provider for Colombia's .co and the gateway services provider for China's .cn, and Taiwan's .tw country-code top-level domains.

More information about the new gTLDs can be found at: http://www.neustarregistry.biz.

Neustar

About Neustar – Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. Learn More

Related topics: DNS, Domain Names, ICANN, Registry Services, Top-Level Domains

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Related Blogs

Related News

Explore Topics

Dig Deeper

Cybersecurity

Sponsored by Verisign

DNS Security

Sponsored by Afilias

Mobile Internet

Sponsored by Afilias Mobile & Web Services

IP Addressing

Sponsored by Avenue4 LLC

Promoted Posts

Buying or Selling IPv4 Addresses?

Watch this video to discover how ACCELR/8, a transformative trading platform developed by industry veterans Marc Lindsey and Janine Goodman, enables organizations to buy or sell IPv4 blocks as small as /20s. more»

Industry Updates – Sponsored Posts

Radix's .TECH, .STORE, .ONLINE and .FUN Get Approval from the Chinese Government

Join Neustar's Town Hall Meeting and Help Shape the Future Of .US

Domain Registrations Reach 331.9 Million, 6.7 Million Growth Year over Year

.brands Spotlight: Banking and Finance Industries

Google Buys Business.Site Domain for 'Google My Business'

Radix Announces Global Web Design Contest, F3.space

Global Domain Name Registrations Reach 330.6 Million, 1.3 Million Growth in First Quarter of 2017

.TECH Gets Its Big Hollywood Break

Why the Record Number of Reverse Domain Name Hijacking UDRP Filings in 2016?

UDRP: Better Late than Never - ICA Applauds WIPO for Removing Misguided 'Retroactive Bad Faith'

The Rise and Fall of the UDRP Theory of 'Retroactive Bad Faith'

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia