Home / Industry

Celebrity Marketing Guru Jeffrey Hayzlett to Promote New TLDs for AusRegistry International

Jeffrey Hayzlett – Appointed by AusRegistry International to raise awareness of new Top-Level DomainsAusRegistry International has scored a major coup with the announcement that it has engaged the services of 'celebrity CMO' (Chief Marketing Officer) Jeffrey Hayzlett to raise awareness of new Top-Level Domains as ICANN prepares to launch the program at its Singapore meeting on 20 June.

Mr Hayzlett will be tasked with generating greater awareness of the new Top-Level Domain (TLD) program within the most elite circles of the world's leading corporations, while also providing AusRegistry International's clients with strategic marketing services to complement its industry leading new TLD technology and consulting offering.

The appointment of Mr Hayzlett will strengthen AusRegistry International's position as a market leader and fuel further growth in its client list.

"New Top-Level Domains will be a game-changer. I believe they are a compelling opportunity for innovation on the Internet and should form an integral part of an organization's digital marketing strategy in the future," Mr Hayzlett said.

"This is an exciting time for AusRegistry International," Adrian Kinderis, CEO of AusRegistry International said. "Jeffrey is arguably the world's leading marketing authority and his knowledge, experience and business acumen will be pivotal in helping us achieve our objectives for the program. Once new TLDs go live, applicants will face fierce competition with the marketplace for Top-Level Domains set to increase dramatically. Given this, marketing will be a critical element of any new TLDs success.

"The involvement of Jeffrey Hayzlett in our campaign will significantly benefit the applicants we work with and bolster our quest to be the world's leading provider of domain name registry services," Mr Kinderis said.

"The world is on the precipice of something incredibly huge here. I'm excited to join the talented people at AusRegistry International in working on this unique project and look forward to educating business leaders across the globe on how they can maximise this revolutionary opportunity," said Mr Hayzlett.

"At a time when the industry is focused on the approval of the program, we are looking to the future. Jeffrey will play a vital role in ensuring that our clients are able to create brands that are relevant, insightful and successful," Mr Kinderis said.

Mr Hayzlett is a best-selling author, business change agent and marketing expert. He led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak. He's been called the 'Celebrity CMO' by Forbes magazine and is widely known as the 'Chuck Norris of marketing'. Mr Hayzlett is cited as a leading marketing expert in numerous books, magazines and newspapers worldwide, and is a frequent television guest and commentator, having appeared on major television shows and networks including CNBC, MSNBC, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump. He's also been recognized as one of the Top 10 C-Suite Twitters.

About ARI Registry Services

ARI Registry Services

ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure. (Learn More)

Related topics: Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

.nyc Goes Public to Brand the Big Apple

pink.host: Breast Cancer Awareness by Bluehost

Introducing Our Special Edition Managed DNS Service for Top-Level Domain Operators

Radix Announces the Addition of .tech to Its Portfolio

Infographic: Where in the World Do Chinese People Live?

Public Interest Registry Seeks Leaders to Serve on its NGO Community Advisory Council

Auctions Update: MMX Wins .law and .vip

LogicBoxes Partners with I-Content to Implement Vertical Integration for .RICH and .ONL

General Availability Kicks Off for .Website, .Press and .Host

New .ORGANIC Top-Level Domain Welcomes Leading Brands As .ORGANIC Pioneers

Dot Chinese Online and Dot Chinese Website Featured in EURid's World Report on IDNs 2014

New .ORGANIC Top-Level Domain Opens to Serve the Organic Community

Independent Endorsement of Dot Chinese Online & Dot Chinese Website by by FiarWinds Partners

New gTLDs and Best Practices for Domain Management Policies (Video)

.Host Announces Top Global Players As Pioneer Partners

Public Interest Registry Releases Bi-Annual Report, .Org Domain Registrations Pass 10.4 Million

Public Interest Registry to Speak About Upcoming Launch of .ngo and .ong Domains for NPOs

Landrush Opens for .Website, .Press and .Host

Afilias Announces General Availability of .BLACK Top-Level Domain

Last Lap of .WEBSITE, .PRESS and .HOST Sunrise

Sponsored Topics