.US.ORG today announced its decision to place the well-known Olympic trademarks on a reserved names list rather than offering them for sale on a first-come first-served basis, as has previously been the tradition in the domain name industry.
Just as .US.ORG represents a more responsible and ethical online space, the Olympic movement embodies such values as peace, development, education, health and equality, and the special status of Olympic trademarks has been recognized in legislation, treaties and legal precedent worldwide. On that basis, CentralNic, the registry behind .US.ORG and 25 other domain extensions, approached and consulted with the counsel of the International Olympic Committee and the US Olympic Committee, and agreed to reserve the Olympic trademarks in all of its domain extensions.
"We are delighted to announce this as the first step in protecting the special status of trademarks recognized by worldwide statute," said Ben Crawford, CEO, CentralNic.
Unlike the trademarks of virtually all other non-profit organizations, the Olympic marks are protected worldwide by special legislation. Moreover, CentraNic will also reserve the marks of any other prominent international non-profit organizations that currently enjoy worldwide statutory protection. By reserving the corresponding .US.ORG domain for such international trademarks, CentralNic will help prevent knock-off sites, traffic diversion, cybersquatting, brand abuse and the myriad other problems trademark owners typically endure in gTLD and ccTLD domains.
.US.ORG is a new domain extension for organizations, projects, websites and people with a higher purpose than simply maximizing profits. As a leader in the ethical and responsible use of domain names, .US.ORG will be announcing a number of innovations in such areas as: trademark protection, security and stability, environmental responsibility and bridging the "digital divide".
CentralNic PLC is a registry service provider, which derives revenues from the sale of internet domain names. CentralNic Limited owns a very valuable premium domain portfolio, and uses some of the domains such as us.com as Second-Level Domain extensions. CentralNic uses its in-house developed IT platform to distribute its own domain names and those of third parties to a global network of retailers ("registrars"), which sell these to end users. (Learn More)
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