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dotMobi, the company behind .mobi — the only ICANN-approved naming convention for helping consumers find mobile Web sites — today announced a series of user-friendly improvements to its internationally recognized Instant Mobilizer service.

Designed to help businesses take advantage of the growing mobile Web channel by automatically creating their mobile sites using existing content from their PC-based Web sites, Instant Mobilizer now offers a vCard feature that allows site visitors to save a business' phone and address directly into their contacts as well as a Really Simple Syndication (RSS) feature that makes RSS feeds on a business' PC-based site accessible via a link on the mobile site.

Launched six months ago, Instant Mobilizer has already seen wide international acceptance by businesses who use it to convert their existing PC-based sites into "mobile ready" ones. The service also led Entrepreneur magazine, in May 2009, to recognize dotMobi as one of the world's 100 brilliant companies. The same month, as part of its annual Net Visionary Awards, the Irish Internet Association honored dotMobi as the year's Mobile Internet Innovator for services like Instant Mobilizer.

Also, the list of registrars offering the service has recently grown to include Name.com and Moniker in the United States and Directi in India plus imminent launches by China-based Beijing Innovative, HiChina Web Solutions and Xin Net as well as Russia-based RU-CENTER. This means that Instant Mobilizer is now available to more than 80 percent of current .mobi domain owners.

"Since its launch, Instant Mobilizer has proven to be popular for a variety of audiences who want to get on the mobile Web but don't know the first step about getting there," said Trey Harvin, CEO of dotMobi. "Since dotMobi's mission includes facilitating the creation of mobile content, we're especially proud that we've been able to offer a service like Instant Mobilizer that does just what it says: instantly makes a Web site mobile. That means small and medium business owners can concentrate on their businesses and not on their Web sites, yet still take advantage of the burgeoning mobile Web audience to increase awareness and sales."

About dotMobi
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia Mobile (TIM), Visa and Vodafone.

Visit http://dotMobi.mobi for information on .mobi domains and all dotMobi services.
Visit http://mobiForge.com and http://instantmobilizer.com for mobile site development and services.
Visit http://mobiThinking.com for mobile marketing information and services.
Of course, use the .mobi equivalents of these sites to guarantee a quality experience on your mobile device. And see the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com

Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: Domain Names, Registry Services, ICANN, Mobile, Top-Level Domains