At .ORG, we are big fans of using and managing multiple social media vehicles to promote engagement and interactivity within our global community. In our experience, there are many advantages to this approach:
We're currently using Twitter, Flickr, our Blog, YouTube, and Facebook as the major ways to reach out to and engage our .ORG community on an ongoing basis.
An example of how .ORG applies these practices is well demonstrated through our first annual .ORG Ambassador Awards Program. This initiative seeks to recognize an outstanding .ORG that is using technology and social media to increase visibility, membership/participation, and reach of their organization. The Awards themselves were announced to the community via partnered blogs, tweets, and our Facebook page. We will be able to post the winner of the award on YouTube when announced at the end of this month. We received a lot of interest from our community to this, so this really showed us how powerful the social media landscape is for generating interest and engagement among your audience!
Written by Crystal Peterson, Marketing & Communications Manager, .ORG, The Public Interest Registry
Public Interest Registry is a nonprofit corporation that operates the .org top-level domain – the world's third largest "generic" top-level domain with more than 10 million domain names registered worldwide. As an advocate for collaboration, safety and security on the Internet, Public Interest Registry's mission is to empower the global noncommercial community to use the Internet more effectively, and to take a leadership position among Internet stakeholders on policy and other issues relating to the domain naming system. (Learn More)
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