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dotMobi Announces Launch of First Two-Letter Mobile Domain by Nevada Commission on Tourism

Launch of nv.mobi represents first use of a two-letter domain by a state to market itself to travelers via mobile phones

dotMobi, the company behind .mobi — the only Internet address created specifically for locating content that works on all mobile phones — today announced the allocation of the first two-letter mobile Internet domain to the Nevada Commission on Tourism (NCOT): http://nv.mobi.

Representing its official state abbreviation, nv.mobi joins the Nevada Commission on Tourism's already successful http://nvski.mobi and http://nvroads.mobi sites in extending their "Travel Nevada" program to the mobile phone. Launching April 1, http://nv.mobi will enable users to access events, city overview pages, things to do, lodging, weather and to request a Visitor Guide.

"Given that Nevada's number one industry is tourism, it's clear that the Nevada Commission on Tourism is a leader in reaching new and expanded audiences — like the growing audience using the mobile Web," said Trey Harvin, CEO of dotMobi. "By using a .mobi domain to help their more than 50 million annual visitors easily find their mobile Web site, the NCOT is showing that they understand both the goodwill value and the monetary value of giving their audience a positive mobile experience — no matter what handset or operator a traveler is using."

"Nevada is proud to be on the cutting edge of this new technology that couldn't be more convenient for the traveler," Lt. Gov. Brian K. Krolicki, Nevada Commission on Tourism chair, said. "We reach out to people around the world, and what better way to put tourist information at their fingertips than with mobile sites visitors can access anywhere, anytime."

This year, dotMobi began allocating .mobi domain names with one and two alphanumeric characters, such as q.mobi, k9.mobi, 53.mobi or nv.mobi. These short names are highly sought after by companies who want to extend their brand with brief, memorable Web addresses. dotMobi is one of the very few registries who have made one and two character names available. These short domain names give brands an upper hand in supporting mobile phone users who do not want to type long URL addresses into their phone browser for viewing mobile content.

Companies can submit their interest in a one or two character .mobi domain by visiting http://dotmobi.mobi/onechar. dotMobi responds to requests from interested brands that provide specific concepts for the .mobi domain requested. All formal applicants will then be required to complete a proposal and contract process.

About dotMobi

Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia Mobile (TIM), Visa and Vodafone.

• Visit http://dotMobi.mobi for information on .mobi domains and all dotMobi services.
• Visit http://mobiForge.com and http://instantmobilizer.com for mobile site development and services.
• Visit http://mobiThinking.com for mobile marketing information and services.
• Of course, use the .mobi equivalents of these sites to guarantee a quality experience on your mobile device. And see the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
703-485-5563
vhedderel@dotmobi.mobi

Danielle Siemon
Edelman for dotMobi (US)
650-762-2947
danielle.siemon@edelman.com

About dotMobi

dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: Domain Names, Registry Services, Mobile, Top-Level Domains

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