Home / Industry

Consider Planning Now for Internationalized Top-Level Domains

By now, most companies have begun the process to understand how the introduction of new gTLDs (Generic Top-Level Domains) will impact their respective businesses. Some companies are considering submitting applications to operate their own branded gTLDs. Many others are focused on how to address the anticipated launch of new gTLDs defensively, in terms of application objection filing and responding to abuse when the new extensions begin appearing in the root. Of course, we are optimistic that new policies will be adopted by ICANN to mitigate risks of brand abuse in the new gTLDs, based on ICANN's recent creation of the IRT (Implementation Recommendation Team) which will work to develop and propose solutions to the overarching issue of trademark protection.

Along with the introduction of new gTLDs however, internationalized versions (IDNs) of .com and .net are expected. There is also a fast-track process underway to introduce a limited set of IDN ccTLDs (Country-Code Top-Level Domains). Because most of the focus to date has been on placed on Community-Based extensions and Open extensions, many companies are not yet fully aware of how these new IDN TLDs will also impact their current approach to registering, managing and monitoring domains.

Currently, all existing gTLDs allow for the registration of non-native character sets to the left of the dot (숭문.net or 中国首饰.com), but with the introduction of IDN TLDs, registrations containing the translation of .com or .net will also be possible (태영산업.회사 or海尔.康姆).

Clearly, this has the potential to exponentially increase the size of corporate domain portfolios and the potential for abuse, especially as world markets expand in size and in importance. Fortunately, VeriSign has recently socialized an idea that would protect the rights of existing .com and .net domain owners by providing them exclusive rights to register existing domains across all newly introduced .com and .net IDN TLDs.

Although a formal commitment has not yet been made by VeriSign to support this approach, this may now be the time to begin evaluating the registration of brands in .com and .net using native character sets to support important markets. In particular, companies should consider registering translations, transliterations, and transcriptions of their famous marks now to support current and planned global marketing efforts. By doing so, owners of these domains could potentially have exclusive rights to register in matching .com and .net IDN TLDs, when they become available.

We are hopeful that VeriSign will adopt this policy when they submit their applications for the internationalized versions of .com and .net, and that others who also intend to offer internationalized TLDs and ccTLDs will follow suit as well.

About MarkMonitor

MarkMonitor

MarkMonitor®, the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business, uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world's leading brands. (Learn More)

Related topics: Cybersquatting, DNS, Domain Names, Registry Services, ICANN, Multilinguism, Top-Level Domains, Web, Whois

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Season's Greetings - 2014 End of Year Message from DotConnectAfrica

Minds + Machines in 2014 and 2015

New .VOTE and .VOTO Domains Launched

Consumers Prefer the .ORGANIC Domain for True-Organic Goods

DNW Podcast Interview with Antony Van Couvering

TLD Registry and Right of the Dot Establish a Domain Name Industry "Dream Team"

TLD Registry Ltd Welcomes New Board Members

New .LGBT Top-Level Domain Launched

.sydney Domain Names Now Available in Pre-Release

"Chinese Domaining Masterclass" to be Presented at NamesCon Las Vegas in January 2015

Auction and Sales Channel Update

Radix Set to Launch .SITE TLD in 2015

Annual Manthan Award Event This Week

Domain Name .Africa Faces Hurdles - Q&A with Sophia Bekele

Join Paul Vixie & Robert Edmonds at the Upcoming Distinguished Speaker Series

LogicBoxes Announces Automation Solutions for ccTLD

List of New gTLD Availability & Key Information Provided for Download

Radix Launches .Space for Individuals, Freelancers and Professionals

TLD Registry Wins Best Marketing Award at China New gTLD Roadshow

Public Interest Registry Introduces 'OnGood' - New Brand Identity for .ngo & .ong

Sponsored Topics

dotMobi

Mobile

Sponsored by
dotMobi
Afilias

DNSSEC

Sponsored by
Afilias
Verisign

Security

Sponsored by
Verisign
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines