Home / Industry

Consider Planning Now for Internationalized Top-Level Domains

By now, most companies have begun the process to understand how the introduction of new gTLDs (Generic Top-Level Domains) will impact their respective businesses. Some companies are considering submitting applications to operate their own branded gTLDs. Many others are focused on how to address the anticipated launch of new gTLDs defensively, in terms of application objection filing and responding to abuse when the new extensions begin appearing in the root. Of course, we are optimistic that new policies will be adopted by ICANN to mitigate risks of brand abuse in the new gTLDs, based on ICANN's recent creation of the IRT (Implementation Recommendation Team) which will work to develop and propose solutions to the overarching issue of trademark protection.

Along with the introduction of new gTLDs however, internationalized versions (IDNs) of .com and .net are expected. There is also a fast-track process underway to introduce a limited set of IDN ccTLDs (Country-Code Top-Level Domains). Because most of the focus to date has been on placed on Community-Based extensions and Open extensions, many companies are not yet fully aware of how these new IDN TLDs will also impact their current approach to registering, managing and monitoring domains.

Currently, all existing gTLDs allow for the registration of non-native character sets to the left of the dot (숭문.net or 中国首饰.com), but with the introduction of IDN TLDs, registrations containing the translation of .com or .net will also be possible (태영산업.회사 or海尔.康姆).

Clearly, this has the potential to exponentially increase the size of corporate domain portfolios and the potential for abuse, especially as world markets expand in size and in importance. Fortunately, VeriSign has recently socialized an idea that would protect the rights of existing .com and .net domain owners by providing them exclusive rights to register existing domains across all newly introduced .com and .net IDN TLDs.

Although a formal commitment has not yet been made by VeriSign to support this approach, this may now be the time to begin evaluating the registration of brands in .com and .net using native character sets to support important markets. In particular, companies should consider registering translations, transliterations, and transcriptions of their famous marks now to support current and planned global marketing efforts. By doing so, owners of these domains could potentially have exclusive rights to register in matching .com and .net IDN TLDs, when they become available.

We are hopeful that VeriSign will adopt this policy when they submit their applications for the internationalized versions of .com and .net, and that others who also intend to offer internationalized TLDs and ccTLDs will follow suit as well.

About MarkMonitor

MarkMonitor

MarkMonitor®, the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business, uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world's leading brands. (Learn More)

Related topics: Cybersquatting, DNS, Domain Names, Registry Services, ICANN, Multilinguism, Top-Level Domains, Web, Whois

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Adrian Kinderis Appointed as Chair of Domain Name Association

Internet Reaches 271 Million Domain Names in the Fourth Quarter of 2013

Why We Decided to Stop Offering Free Accounts

The Future of Chinese Domain Names (a Panel Discussion)

dotStrategy Selects Neustar's Registry Threat Mitigation Services for .BUZZ Registry

Tony Kirsch Announced As Head of Global Consulting of ARI Registry Services

24 Million Home Routers Expose ISPs to Massive DNS-Based DDoS Attacks

Afilias Chairman Appointed to Domain Name Association Board

.BUILD Enters Landrush with Support of ARI Registry Services

Dyn Acquires Managed DNS Provider Nettica

Radix Awards Contracts for .website, .host, .space, and .press to CentralNic plc

DotConnectAfrica Statement Regarding NTIA's Intent to Transition Key Internet Domain Name Function

Afilias Welcomes "Dot Chinese Online" and "Dot Chinese Website" Top-Level Domains to the Internet

Afilias Joins Internet Technical Leaders in Welcoming IANA Globalization Progress

Afilias Welcomes .ONL and .RICH to the Internet

Join dotMobi at World Hosting Days 2014, April 1 - 3

Why Managed DNS Means Secure DNS

Neustar Selected to Continue Administering the .US Domain

The Practicalities of a New Domain Launch

Neustar Launches First Site Under '.Neustar' - Its Own Branded TLD

Sponsored Topics