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dotMobi Collaborates With GSMA for New Options With Award-Winning DeviceAtlas Product

Enhanced product brings new capabilities for operators and content developers.

dotMobi today announced its collaboration with the GSM Association (GSMA) to make the award-winning DeviceAtlas™ database available with an option for Type Allocation Codes (TAC). This will allow network operators to offer a host of new, innovative content and services tailored to users’ handsets. For instance, operators could send a welcome MMS to roaming customers with media-rich weather reports and links to local mobile Web sites rather than a static SMS network welcome message.

"The technology is simple but powerful," said Paul Nerger, dotMobi's VP of Advanced Services and Applications. "Every mobile phone has a unique International Mobile Equipment Identity (IMEI) number. And the IMEI numbers contain a Type Allocation Code (TAC), which the GSMA allocates to each make and model of mobile phone. When users turn on their handsets, the IMEI number is instantly recognized by the network operator. That means operators can identify the make and model of a user's handset and — when combined with DeviceAtlas — the phone’s exact capabilities. This allows custom content and messages tailored for the phones capabilities to be pushed to the subscriber."

DeviceAtlas is a superset of existing mobile device databases and contains attribute information for more than 5,500 devices around the world, including leading-edge mobile devices like the Apple iPhone, RIM Blackberry, Nintendo DS Lite and Amazon Kindle.

Trey Harvin, CEO of dotMobi, said, "This is an exciting step forward in the development of advanced 'value-added' services. It represents the missing puzzle piece that allows media-rich content to be pushed to all phones, tailored to match a phone's capabilities. Combining our award-wining DeviceAtlas product with the GSMA's TAC database offers great opportunities for operators, advertisers and subscribers to provide sophisticated mobile content across the widest possible range of handsets."

More information on DeviceAtlas — including a free Web-based version and free, fully licensed version for developers — is available at http://deviceatlas.com. Additionally, dotMobi offers other popular content creation tools on the free http://mobiForge.com developer forum to help businesses and brands more easily create device-aware mobile content.

About dotMobi

Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world’s billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia Mobile (TIM), Visa and Vodafone.

For more information, please contact:

Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Danielle Siemon
A&R Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.comdotMobi Collaborates With GSMA for New Options With Award-Winning DeviceAtlas Product

About dotMobi

dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

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