CircleID

As readers of blog.mobi will likely already know, dotMobi has announced that we're making one character and two character .mobi domains available.

Unlike other domain registries, dotMobi was able to receive ICANN permission to release these domains because we're not selling them. We're making them available for free. Really.

We want these domains to be used for high-quality mobile content that is backed with significant marketing and promotion plans. That's to say, these domains will be made available primarily to companies and brands who will use the domains to drive the adoption of the mobile Web.

This means our process of allocating these domains will be focused on ensuring content to help drive interest in the mobile web and .mobi. There will be no auctions or "draws" for these names.

But how and when can I get mine?

First, if your company or brand is a likely match for one of these domains, we ask you to complete an expression of interest. This form is not a contract or a reservation nor does it oblige dotMobi to move forward with any responses gathered. It is merely letting us know which are the domains that companies and brands might be interested in and how they might market that name.

Based on that feedback, we will invite selected formal requests for proposals. There is a US$500 non-refundable processing fee for any "invitee" who then chooses to submit a proposal. (Why a processing fee? The reviewing and subsequent contract work takes time. A lot of time. The fee covers the costs for the personnel working to process each application from beginning to end.)

Timing?

We're open now and we'll keep going until we're done. The idea is to move steadily but actively in getting these domains to the companies who can make best use of them.

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: Domain Names, Registry Services, ICANN, Mobile, Top-Level Domains, Web