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dotMobi, the company behind the .mobi Internet domain, today announced that industry veteran Pinkard Alan "Pinky" Brand has been appointed to the position of Director of Global Domain Sales at dotMobi.

Brand, who has more than 12 years experience in the domain industry, is charged with building the ongoing use of the .mobi domain, designed to help consumers find content that works on mobile phones. In his role, Brand will work closely with the more than 135 .mobi registrars throughout the world as well as with domain investors to help ensure that .mobi continues its role as the primary naming convention for locating mobile content.

Trey Harvin, CEO of dotMobi, said, "Pinky Brand has worked closely with dotMobi in a consultant capacity for more than two years and was one of the team members who has helped dotMobi grow the mobile web, demonstrated by the more than one million .mobi names that have now been registered. I am excited to have him as a permanent member of the dotMobi team"

Brand's domain industry experience includes leading the market development efforts for the Digital Brand Management Services (DBMS) business unit at VeriSign, serving as Vice President of Marketing for Iron Mountain's Domain Name Management Services and co-founding two domain name registrar and portfolio management companies that counted the world's most recognized trademark holders as clients.

Brand, who will be based in dotMobi's Dublin headquarters, holds a Bachelor of Science from The University of Texas at Austin.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered in Dublin, Ireland, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices, so that on-the-go consumers can have confidence that a Web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Danielle Siemon
Edelman for dotMobi (U.S.)
+1-650-762-2947
danielle.siemon@edelman.com

Sasha Manners
Edelman for dotMobi (Europe)
+44-(0)20-7344-1200
sasha.manners@edelman.com

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: Domain Names, Registry Services, Mobile, Top-Level Domains